Pleasure
Upselling Strategies for Pleasure Product Ecommerce Success
In online commerce, every sale matters. This is particularly the case in the pleasure sector, where there is intense competition and as many customer preferences as there are products. Online retailers must therefore find ways to be competitive — and one of the best methods is upselling.
Why Sourcing Pleasure Products from Alibaba Might Pose Risks
The allure of Alibaba and similar ecommerce platforms is undeniable: They offer a vast marketplace where businesses can access a plethora of products at seemingly unbeatable prices. For those in the pleasure industry, however, sourcing from these platforms can present numerous potential challenges and issues that may outweigh any cost savings.
Thailand's Progressives Fail in Latest Attempt to Legalize Adult Entertainment, Pleasure Product Industries
The most recent legislative attempt to legalize adult entertainment and sex toys in Thailand failed to clear its first reading in the lower chamber of Parliament on Wednesday.
Road Warriors: Pleasure Brand Heroes Share the Grit and Grind Behind Empowering Retailers
The brand ambassadors and sales executives who travel worldwide, representing their companies and educating on products and sexual wellness, are the social butterflies of the adult retail industry.
Indian Pleasure Product Industry Surveyed in New Documentary 'Bad Toys Inc.'
“Bad Toys Inc.,” a 45-minute program surveying India's pleasure product industry, will debut Friday on Indian streaming platform DocuBay.
Nookies Relaunches Pleasure Products Ecommerce Site
Online retailer NookiesToys.com has been revamped, relaunched and reloaded with new products.
Biird Founder Andrea Rey Steers Brand's Rise Into the Pleasure Stratosphere
Netherlands-based pleasure brand Biird’s founder, Andrea Rey, first wandered into the industry when she landed a gig with a major manufacturer. There, she gained firsthand experience that would shape the course of her career.
XBIZ Expo Pleasure Product and Retail Trade Show Website Goes Live
The event website for the XBIZ Expo pleasure product and retail trade show is now live.
Is Generative AI Helping or Hurting the Pleasure Biz?
In her TED Talk “What Will Happen to Marketing in the Age of AI?,” Jessica Apotheker of Boston Consulting Group explains a study conducted by her firm and Harvard University, which revealed that “when people overrely on generative AI, the collective divergence of ideas drops by 40%.”
Gen Z: How Social Media Is Driving Pleasure Product Modernization
“Zoomers,” another term for Gen Z, is a play on “boomers.” It references the fact that — unlike their millennial and Gen X predecessors, who had to acclimate to the digital world as it was still dawning and exponentially growing — this generation grew up in a world that was already fast-paced and technology-driven.
Bodispa Inks Distro Deal With 7 Pleasure Brands
Bodispa has signed a distribution deal with Sensuva, Intimate Earth, Zuice for Men, No More Wet Spot, One-DC, Thank Me Now and Sleazy Greetings.
Coquette Unveils 2024 Pleasure Collection
Coquette Lingerie has debuted its 2024 Pleasure Collection.
How Gen Z Is Reshaping Pleasure Product Marketing
Gen Z is breaking the customer funnel, and it’s exactly what we need. In the past, figuring out customers’ purchasing habits, both in-store and digital, was relatively straightforward. But Gen Z’s priorities are completely different from those of their predecessors, and so are their shopping habits.
Etsy Updates Policy to Ban Sale of Most Adult Pleasure Products, Content
Etsy will ban sales of most pleasure products and content that depicts sex acts and genitalia starting July 29.
Pleasure Toy Queen Scores Australian Adult Industry Award
Pleasure Toy Queen Patricia Peters has nabbed the 2024 Australian Adult Industry Award for Best Journalist/Presenter/Blogger.
Trojan Introduces 'Dual Pleasure Vibrating Wand'
Condom mainstay Trojan has released the Dual Pleasure Vibrating Wand.
Sextech 2024: A Look at the Latest Innovations in Pleasure Products
From classic designs amplified with extra power to unique functions and one-of-a-kind shapes intended for deep stimulation, the current wave of pleasure products is bringing customers new ways to push boundaries and immerse themselves in pleasure.
XBIZ Expo to Unite Premier Pleasure Brands and Buyers, Jan. 16-19
XBIZ is pleased to announce its January 2025 lineup of B2B events for the pleasure industry.
Eldorado to Carry Vella Women's CBD Pleasure Serum
Eldorado Trading Company is now exclusively carrying Vella Women’s CBD Pleasure Serum.
White Center Pride to Host 'Pleasure in the Piazza' Pop-Up
Pleasure brand Passionate Playground's founder, Deborah Semer, has partnered with the owners of MisFit Fitness and Mystic Sons Lodge to create a pop-up shop that offers a curated selection of adult wellness products.