Pleasure

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profile

Sensual Distributors Ltd. Blends Real-Life Love Story, Passion for Pleasure Biz

This local brick-and-mortar is a “mom and mom” operation led by co-owners Alana Thompson and Angini Singh, a lesbian couple who overcame their country’s strict, religious culture to create a sexual wellness boutique that serves their unique community.

Colleen Godin ·

Pipedream Debuts 10 New Pleasure Products for Pre-Order

Pipedream Products is accepting pre-orders for ten new pleasure products.

Jaiya, Ian Ferguson to Host 'Pleasure Island' Workshop in Denver

Sexologists Jaiya and Ian Ferguson will host Pleasure Island Experience, in Denver, Oct. 17-20.

Cliterature Launches With Book-Shaped Pleasure Product Kits

Cliterature has launched with a signature offering: book-shaped boxes featuring curated pleasure products.

opinion

Al and Michele Harrington Discuss Vision for Pleasure Brand Love Verb

Former NBA player Al Harrington has matched his success on the hardwood with equally impressive accomplishments in the business world, including creating cannabis company Viola. Now, Harrington and his wife, Michele, have expanded their business portfolio with Love Verb, a venture aimed at enhancing couples’ intimacy through a variety of pleasure products.

Quinton Bellamie ·

Lovehoney Group Partners With Just Eat for Home Pleasure Product Delivery

Lovehoney Group has partnered with food delivery service Just Eat Takeaway to offer its products for home delivery.

opinion

Upselling Strategies for Pleasure Product Ecommerce Success

In online commerce, every sale matters. This is particularly the case in the pleasure sector, where there is intense competition and as many customer preferences as there are products. Online retailers must therefore find ways to be competitive — and one of the best methods is upselling.

Carly S. ·
opinion

Why Sourcing Pleasure Products from Alibaba Might Pose Risks

The allure of Alibaba and similar ecommerce platforms is undeniable: They offer a vast marketplace where businesses can access a plethora of products at seemingly unbeatable prices. For those in the pleasure industry, however, sourcing from these platforms can present numerous potential challenges and issues that may outweigh any cost savings.

James Guo ·

Thailand's Progressives Fail in Latest Attempt to Legalize Adult Entertainment, Pleasure Product Industries

The most recent legislative attempt to legalize adult entertainment and sex toys in Thailand failed to clear its first reading in the lower chamber of Parliament on Wednesday.

Road Warriors: Pleasure Brand Heroes Share the Grit and Grind Behind Empowering Retailers

The brand ambassadors and sales executives who travel worldwide, representing their companies and educating on products and sexual wellness, are the social butterflies of the adult retail industry.

Indian Pleasure Product Industry Surveyed in New Documentary 'Bad Toys Inc.'

“Bad Toys Inc.,” a 45-minute program surveying India's pleasure product industry, will debut Friday on Indian streaming platform DocuBay.

Nookies Relaunches Pleasure Products Ecommerce Site

Online retailer NookiesToys.com has been revamped, relaunched and reloaded with new products.

profile

Biird Founder Andrea Rey Steers Brand's Rise Into the Pleasure Stratosphere

Netherlands-based pleasure brand Biird’s founder, Andrea Rey, first wandered into the industry when she landed a gig with a major manufacturer. There, she gained firsthand experience that would shape the course of her career.

Carly S. ·

XBIZ Expo Pleasure Product and Retail Trade Show Website Goes Live

The event website for the XBIZ Expo pleasure product and retail trade show is now live.

opinion

Is Generative AI Helping or Hurting the Pleasure Biz?

In her TED Talk “What Will Happen to Marketing in the Age of AI?,” Jessica Apotheker of Boston Consulting Group explains a study conducted by her firm and Harvard University, which revealed that “when people overrely on generative AI, the collective divergence of ideas drops by 40%.”

Casey Murphy ·

Gen Z: How Social Media Is Driving Pleasure Product Modernization

“Zoomers,” another term for Gen Z, is a play on “boomers.” It references the fact that — unlike their millennial and Gen X predecessors, who had to acclimate to the digital world as it was still dawning and exponentially growing — this generation grew up in a world that was already fast-paced and technology-driven.

Bodispa Inks Distro Deal With 7 Pleasure Brands

Bodispa has signed a distribution deal with Sensuva, Intimate Earth, Zuice for Men, No More Wet Spot, One-DC, Thank Me Now and Sleazy Greetings.

Coquette Unveils 2024 Pleasure Collection

Coquette Lingerie has debuted its 2024 Pleasure Collection.

opinion

How Gen Z Is Reshaping Pleasure Product Marketing

Gen Z is breaking the customer funnel, and it’s exactly what we need. In the past, figuring out customers’ purchasing habits, both in-store and digital, was relatively straightforward. But Gen Z’s priorities are completely different from those of their predecessors, and so are their shopping habits.

Naima Karp ·

Etsy Updates Policy to Ban Sale of Most Adult Pleasure Products, Content

Etsy will ban sales of most pleasure products and content that depicts sex acts and genitalia starting July 29.