LONDON — Lovehoney Group has partnered with food delivery service Just Eat Takeaway to offer its products for home delivery.
The partnership will "offer sexual wellbeing products to consumers as part of the company’s move into self-care," said a Just Eat rep. "The collaboration will kick off in the United Kingdom (Just Eat), Austria (Lieferando) and Denmark (Just Eat) through different local retailers in each market."
Lovehoney products will be available from several of its lines, including Womanizer, We-Vibe, ROMP and Fifty Shades of Grey, among others.
"Bringing everyday convenience to consumers spans every aspect of our lives, and this partnership with Lovehoney Group is a testament to that," said Just Eat EVP of Sales Guido Fambach. "Self-care is becoming more important to consumers, and we are delighted to service our customers with the expansion of our assortment into the category. As we look forward, we will continue to focus on partnerships that make it easier for our consumers to seamlessly incorporate the products they know and love into their daily lives."
Added Lovehoney CEO Johannes Plettenberg, "This collaboration with JustEatTakeaway.com is a significant milestone for us as we continue our mission to make sexual wellness products more accessible. Sexual wellness is an important part of self-care, well-being, and overall health. By partnering with a leader in on-demand delivery, we're breaking new ground in how consumers can access our products, ensuring they can incorporate sexual well-being into their daily lives with ease and discretion."
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