opinion

How to Boost Holiday Sales With Winter-Themed Sensual Products

How to Boost Holiday Sales With Winter-Themed Sensual Products

In the world of pleasure, even the winter frost can ignite new desires. Help your customers uncover those desires, satisfy their curiosity and burn the candle of romance even brighter with winter-themed seasonal novelties and sensual products.

Bring Winter Novelty and Excitement Into Your Shop

By infusing the spirit of the holidays into intimate experiences, winter-themed adult sensual products become catalysts for connection.

Just as the first snowfall transforms the world into a glistening wonderland, winter-themed adult sensual products amplify the magic of the holiday season, immersing couples in an enchanting realm of intimacy. Whether it’s a subtle aroma of peppermint or delicate snowflake patterns, they invite romantic and sexual partners to embrace the festive spirit on a more personal level. Here are some winter-themed products to consider adding to your product selection:

Massage candles: Scented massage candles with winter-themed fragrances like cinnamon, vanilla or pine make a perfect add-on or white elephant gift. As they melt, they transform into warm massage oil, perfect for cozy nights and sensation play.

Fur-lined restraints and impact tools: Soft, faux-fur-lined cuffs or restraints add a sensual and seasonal twist to bondage play. Meanwhile, luxurious faux-fur-lined blindfolds can add an element of sensory deprivation while keeping that special person snug and warm.

Peppermint-flavored intimate lubricant: A lubricant with a subtle peppermint flavor can be a fun seasonal addition — especially since lubricants with peppermint are often designed to heighten sensitivity and create a cooling sensation for intimate encounters.

Snowflake nipple covers: Nipple covers in the shapes of delicate snowflakes add a touch of whimsy and allure to lingerie or topless outfits.

Winter-themed lingerie sets: Lingerie sets featuring snowflake patterns, icicle-inspired lace or even designs reminiscent of sexy snow bunnies offer a festive and seductive look.

Holiday-themed role-play costumes: Costumes such as “Sexy Santa,” “Naughty Elf” or “Frosty Snow Queen” cater to customers’ winter fantasies.

Ice play toys: Toys that can be cooled, or that include cooling technology, can add a touch of wintry fun, warming thing up in the bedroom even as they make your customers shiver with delight. Even silicone ice molds can create intimate accessories for temperature play and sensory stimulation.

‘Hot chocolate’ body paint: Edible chocolate body paint is perfect for indulging in sensual body art and arousing creativity — along with other things.

Cozy night ambiance kit: Put together your own package! This might include a crackling fireplace soundtrack, scented candles and a cozy blanket to set the mood for intimate winter evenings.

Winter spa sensual bath kit: A spa-inspired bath kit with winter-scented bath salts, body oils and waterproof massagers will add even more heat to a steamy winter soak.

Naturally, you can also create your own kits or gift baskets by mixing and matching items from this list or adding in your own ideas.

Tap Into Brand Partners’ Expertise

Many adult companies have mastered the art of capturing the essence of winter in their marketing strategies. They can help retail stores craft captivating campaigns that transport customers into a world of seasonal, sensual delight. These campaigns often emphasize the romance and enchantment that winter represents, evoking snowy landscapes and cozy firelit nights. Through alluring imagery and carefully crafted messaging, these campaigns entice consumers to make winter-themed adult products an integral part of their seasonal festivities.

Collaborations and Limited Editions

Winter-themed sensual products offer another marketing opportunity: the allure of exclusivity. Seasonal collaborations between brands to create limited-edition releases infuse a sense of collectability into the products, making them highly sought-after treasures. Limited-edition winter-themed novelties may feature unique designs, premium materials or innovative features, driving the anticipation of owning a piece of this seasonal magic.

By helping infuse the spirit of the holidays into intimate experiences, winter-themed adult sensual products become catalysts for connection. Sharing them with your customers helps to bring couples closer, igniting the flames of desire during the coldest months. Enhance your marketing and product selection by embracing the enchantment of winter. By harnessing its magic, you can help ensure that passion truly knows no season.

Known as the Queen of Wands, Carly S. is a pleasure educator, author of the blog “Dildo or Dildon’t” and a self-described bad bitch from the Bronx. Find her on social media @Makeupandsin. She is the product manager for Spectrum Boutique, social media manager for Nasstoys, and a freelance provider of social media and consulting services.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Electric Novelties Execs Reflect on Company Origins, Mission

When Zach Goode first crossed paths with Electric Novelties over 20 years ago, both he and the company were deeply entrenched in the apparel world. Goode was handling sales for a friend’s novelty T-shirt company, Sik World, while Electric specialized in sexy lingerie and clubwear.

Ariana Rodriguez ·
profile

Sensual Distributors Ltd. Blends Real-Life Love Story, Passion for Pleasure Biz

This local brick-and-mortar is a “mom and mom” operation led by co-owners Alana Thompson and Angini Singh, a lesbian couple who overcame their country’s strict, religious culture to create a sexual wellness boutique that serves their unique community.

Colleen Godin ·
opinion

How History Drives Marketing Strategies Today

Thanks to the efforts of activists, sex educators and members of marginalized communities, products like sex toys, lubricants and adult films have become much less stigmatized, and much more visible and accepted in the public sphere today.

Hail Groo ·
opinion

BAFTA Nominations Highlights Importance of Gender-Neutrality

While the Brit Awards have paved the way for gender inclusivity by introducing gender-neutral award categories, it has recently been confirmed that the British Academy of Film and Television Arts (BAFTA) awards will not follow suit.

Scarlett Ward ·
opinion

How to Explain Wax Play to Shoppers

When it comes to candles in the bedroom, most folks think of them as a great way to create a sexy ambiance. For folks who enjoy wax play, however, candles are also a kinky way to heat things up. While it may sound daunting to the uninitiated — because, you know, fire and hot dripping wax — wax play can be a fun and accessible sensation-play option, as well as an excellent intro to BDSM.

Rebecca Weinberg ·
trends

An Inside Look at the Decision-Making Process of Expert Merchandisers

Buyers in the sexual wellness industry bear a weighty responsibility. They must strike the perfect balance between meeting customers’ demonstrated needs with tried-and-true products, and staying on top of the latest trends — and that is only scratching the surface.

profile

WIA Profile: Catherine Corsaro

As director of product training and information for JO parent company CC Wellness, Corsaro oversees all sexual health and product education from the company’s Valencia, California headquarters, including training new reps who may have never touched a bottle of lube until their first day on the job.

Women In Adult ·
profile

Novum Veteran Executive Team Leverages Expertise to Grow Brand

Novum Brands may be relatively new on the sex toy scene, but there’s nothing green about George Gatziaris and Vadim Daysudov, who together founded, own and helm the business.

Colleen Godin ·
opinion

Al and Michele Harrington Discuss Vision for Pleasure Brand Love Verb

Former NBA player Al Harrington has matched his success on the hardwood with equally impressive accomplishments in the business world, including creating cannabis company Viola. Now, Harrington and his wife, Michele, have expanded their business portfolio with Love Verb, a venture aimed at enhancing couples’ intimacy through a variety of pleasure products.

Quinton Bellamie ·
opinion

A Look at the Benefits of AI for Optimizing Retail Operations

In the ever-evolving landscape of retail tech, staying ahead of the curve is not just advantageous — it’s mandatory for survival. Currently, small-to-midsize retailers face an unprecedented opportunity to leverage artificial intelligence (AI) features to gain an advantage, enhance employee productivity and optimize operations.

Sean Quinn ·
Show More