PLBY Group has entered into a seven-year licensing agreement with fashion and merchandising company Sunny Cusco for the exclusive rights to develop and sell apparel and licensed products on the Playboy Shop website.
Playboy Spirits, a joint venture between Spirits Investment Partners (SIP) and PLBY Group, has debuted its new premium line of vodka seltzers, Play Hard.
Playboy will relaunch a digital version of its magazine, which was discontinued in 2020, later this year as part of an effort to rebrand the company’s creator platform.
Playboy's parent company is acquiring content platform Dream for $30 million to adopt it as the infrastructure for their upcoming premium fan site Centerfold.
