Byborg Invests $22.35M in PLBY Group

Byborg Invests $22.35M in PLBY Group

LOS ANGELES — Luxembourg-based Byborg Enterprises SA is investing $22.35 million in Playboy parent company PLBY Group.

The LiveJasmin owner signed an equity investment agreement with the iconic brand for 14.9 million newly issued shares of PLBY Group for $1.50 per share, with the purchase expected to close Nov. 8.

Additionally, the two companies signed a nonbinding letter of intent for Byborg to license digital content from Playboy and operate some of the brand's digital businesses, with PLBY receiving a minimum of $20 million per year for 15 years, or $300 million total.

"Our strategic relationship will combine the rich heritage of the Playboy brand with one of the best premium online entertainment companies in the market," said PLBY CEO Ben Kohn. "I am most excited about the new products Byborg has developed and how the Playboy brand can bring those to mass audiences. The proposed transaction also represents one of the most significant steps to date in our transition to an asset-light business model."

As part of the arrangement, the shares will be subject to a one-year lock-up period. In 2025, PLBY Group will appoint a director nominated by Byborg and add a mutually agreed-upon independent director.

"Playboy is one of the most iconic lifestyle brands recognized worldwide, resonating across generations," said Byborg Managing Director Andras Somkuti. "Investing in PLBY Group and collaborating to enhance the brand and its assets for greater reach presents an exciting opportunity for us. We see tremendous potential to grow existing businesses, develop innovative products, create captivating experiences, and drive substantial growth."

For more information on Byborg Enterprises, click here.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adult Industry Educational, Networking Platform 'Imperfectly You' Launches

Imperfectly You, an educational and networking platform for adult industry workers, has officially launched.

Segpay to Launch News Network for High-Risk Merchants

Segpay has announced that it will launch the Segpay News Network (SNN) on April 15.

Age Verification Watch: Patching the Holes

This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Pineapple Support to Host Autism Spectrum Support Group

Pineapple Support is hosting a free online support group for performers and creators who are, or suspect they may be, on the autism spectrum.

ImLive Launches Revamped Member Loyalty Program

Cam platform ImLive has revamped its member loyalty program.

GoFundMe Set Up for Danny Ferretti's Medical Expenses

A GoFundMe campaign has been set up for Fangear founder Danny Ferretti, who requires extensive lung surgery.

Byborg Acquires Cuties AI

Byborg Enterprises has acquired adult artificial intelligence startup Cuties AI.

Irish Government Releases Report on Sex Work Decriminalization Legislation

The Irish government has released a report reviewing a 2017 law that decriminalized sex work across the country.

Texas Bill Would Require Age Verification for Online Sex Toy Sales

A new bill in the Texas state legislature would require online retailers to implement age verification of purchasers before selling “obscene devices” to anyone in that state.

New York Assemblyman Proposes Banning the Term 'Sex Work'

Republican New York Assembly Member Brian Maher has introduced a bill to prohibit the use of the term "sex work" in government documents.

Show More