educational

Adult Retail in Georgia

In Georgia, the state Legislature has been considering a bill that could — if it is passed and becomes law — make it considerably more expensive for video retailers to sell or rent adult titles in that Southern state.

Under Georgia House Bill 1553, which was introduced earlier this year, any store that either sells or rents adult titles must obtain a special state-issued license to operate as an adult video store.

The annual fee for the license, according to the Georgia General Assembly's website, would be based on the number of adult video titles that the store plans to sell or rent — and the bill defines adult videos as "photographs, films, motion pictures, movies, video cassettes or reproductions, digital versatile disc, digital video disc, slides, or other visual representations, the central theme of which depicts or describes sexual activities."

Bill 1553 does not seek to limit the number of adult video titles a store can sell or rent, although the stores offering the most titles would be paying the highest fees to the Georgia Department of Revenue. The annual fee for a state-issued license would be $10,000 for each adult title the store sells and $5,000 for each title the store rents. Thus, a video store selling 10 specific adult titles would — under the proposed legislation — have to pay $100,000 annually for a license, and a store renting 10 specific adult titles would be paying $50,000 annually for a license.

The Georgia General Assembly's website states: "The fees paid for the license shall be assessed for the entire calendar year and shall not be prorated or otherwise apportioned." Bill 1553 would affect video stores even if they are selling mostly mainstream titles; if a video store, for example, is selling 95 percent mainstream titles and 5 percent adult titles, it would be considered an adult video store based on that 5 percent and would have to obtain a state-issued adult video license and pay accordingly. Presently, the generally accepted definition of an adult video store in Georgia is a store in which at least 25 percent of the inventory is adult-oriented.

For video retail chains operating anywhere in Georgia, like John J. Cornetta's Love Shack chain in the Atlanta area, each individual store in that chain would be required to obtain a separate state-issued license. Under 1553, Georgia's adult video retailers would still have to adhere to local laws and ordinances governing the sale of erotic videos; the Georgia General Assembly's website notes that "whenever any county or municipality permits or licenses an adult video store, the person who owns the adult video store must also obtain a state license to sell or rent adult videos." Proponents of Bill 1553, according to that website, include several Republicans in Georgia's House of Representatives — among them, Don Parsons and Bobby Franklin of Marietta, Tom Rice of Peachtree Corners, Bobby Clifford Reese of Sugar Hill and Bill Hembree of Douglasville.

In March, the merits of Bill 1553 were debated in a blog on Snopes.com. Some bloggers questioned the constitutionality of the bill; one person alleged that 1553 — by making it cost-prohibitive for many retailers to sell adult videos in Georgia stores — would violate the 1st Amendment because it would single out a specific type of expression: erotic, sexually oriented expression.

The Free Speech Coalition (FSC) has been quite critical of Bill 1553. FSC Legislative Affairs Director Kat Sunlove, a veteran of the adult industry, said of 1553, "It's totally unconstitutional and would no doubt be quickly challenged if they were so silly as to pass it."

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

'Pleasure Professionals Place' Facebook Group Marks 5 Years of Fostering Connections

Where can you find the pleasure industry’s most tantalizing, trending and relevant conversational banter? For once, we’re not talking about a trade show after-party!

Colleen Godin ·
opinion

How Cannabis Culture Is Reshaping Sexual Wellness, Pleasure

April is a month of celebration: Lovers Day, Earth Day… and 4/20. Once a subculture symbol, “420” has evolved into a movement that bridges cannabis advocacy, wellness and an increasingly vital discussion around sexual health and pleasure.

Ian Kulp ·
profile

Lea Lexis On Challenging the Porn Status Quo

Lea Lexis doesn’t just aim to make movies — she wants to craft experiences. Bending the rules of what’s possible in adult filmmaking with the precision of a true auteur, the performer-turned-Brazzers producer has helped shape some of the industry’s most striking and boundary-pushing productions.

Jackie Backman ·
profile

WIA Profile: Holly Corbella

Even during last year’s retail slump, the adult home party business continued to rock and roll — at least in New Jersey. Just ask Holly Corbella. Based in the Garden State, Corbella is the founder, CEO and lead party planner for Parties by Bellas, an intimate, in-home sex toy event company focusing on creating budget-friendly home parties for women on the East Coast.

Women In Adult ·
profile

Friday Bae Founder Benoit Palix Discusses Brand's Gen Z Focus

French sexual wellness brand Friday Bae is aiming to disrupt the market with its genderfluid, inclusive pleasure products. With bright pops of color for Gen Z and millennials to swoon over, Friday Bae is merging creativity and education for fans, dubbed the “Bae Squad.”

Namma Karp ·
profile

Self Serve's Matie Fricker on Promoting Sex-Positivity in Albuquerque

For 18 years, Self Serve has been providing a sex-positive space for adult toys and resources to folks in Albuquerque, New Mexico. The story behind its success is all about making connections: connecting with your passion, with your business partner, with your customers, with your staff and with your community.

Justin Goodrum ·
opinion

Why Inclusivity in the Pleasure Industry Is More Important Than Ever

2025 has kicked off with a series of unsettling events. Tension and anxiety are high across North America as the unknown impact of tariffs, climate change and attacks on human rights loom ominously. In times of unrest, seeking pleasure is not frivolity but necessity.

Sarah Tomchesson ·
opinion

2025's Top Tech Trends That Adult Retailers Should Know About

I just got back from the National Retail Federation’s Annual Convention & Expo, also known as “Retail’s Big Show,” where I walked the floor, sat in on key panels, talked with industry experts and influencers, and did my best to sift through the b.s. so I could report back to you all on the things you need to care about.

Sean Quinn ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

Understanding the Importance of Graphic Design in Sexual Wellness Social Media Marketing

In the world of social media, graphic design is more than just making things look visually appealing — it’s a vital tool in shaping and maintaining a brand’s identity. Your social media is your storefront, so aesthetics mean everything.

Hannah McManus ·
Show More