educational

Adult Retail in Georgia

In Georgia, the state Legislature has been considering a bill that could — if it is passed and becomes law — make it considerably more expensive for video retailers to sell or rent adult titles in that Southern state.

Under Georgia House Bill 1553, which was introduced earlier this year, any store that either sells or rents adult titles must obtain a special state-issued license to operate as an adult video store.

The annual fee for the license, according to the Georgia General Assembly's website, would be based on the number of adult video titles that the store plans to sell or rent — and the bill defines adult videos as "photographs, films, motion pictures, movies, video cassettes or reproductions, digital versatile disc, digital video disc, slides, or other visual representations, the central theme of which depicts or describes sexual activities."

Bill 1553 does not seek to limit the number of adult video titles a store can sell or rent, although the stores offering the most titles would be paying the highest fees to the Georgia Department of Revenue. The annual fee for a state-issued license would be $10,000 for each adult title the store sells and $5,000 for each title the store rents. Thus, a video store selling 10 specific adult titles would — under the proposed legislation — have to pay $100,000 annually for a license, and a store renting 10 specific adult titles would be paying $50,000 annually for a license.

The Georgia General Assembly's website states: "The fees paid for the license shall be assessed for the entire calendar year and shall not be prorated or otherwise apportioned." Bill 1553 would affect video stores even if they are selling mostly mainstream titles; if a video store, for example, is selling 95 percent mainstream titles and 5 percent adult titles, it would be considered an adult video store based on that 5 percent and would have to obtain a state-issued adult video license and pay accordingly. Presently, the generally accepted definition of an adult video store in Georgia is a store in which at least 25 percent of the inventory is adult-oriented.

For video retail chains operating anywhere in Georgia, like John J. Cornetta's Love Shack chain in the Atlanta area, each individual store in that chain would be required to obtain a separate state-issued license. Under 1553, Georgia's adult video retailers would still have to adhere to local laws and ordinances governing the sale of erotic videos; the Georgia General Assembly's website notes that "whenever any county or municipality permits or licenses an adult video store, the person who owns the adult video store must also obtain a state license to sell or rent adult videos." Proponents of Bill 1553, according to that website, include several Republicans in Georgia's House of Representatives — among them, Don Parsons and Bobby Franklin of Marietta, Tom Rice of Peachtree Corners, Bobby Clifford Reese of Sugar Hill and Bill Hembree of Douglasville.

In March, the merits of Bill 1553 were debated in a blog on Snopes.com. Some bloggers questioned the constitutionality of the bill; one person alleged that 1553 — by making it cost-prohibitive for many retailers to sell adult videos in Georgia stores — would violate the 1st Amendment because it would single out a specific type of expression: erotic, sexually oriented expression.

The Free Speech Coalition (FSC) has been quite critical of Bill 1553. FSC Legislative Affairs Director Kat Sunlove, a veteran of the adult industry, said of 1553, "It's totally unconstitutional and would no doubt be quickly challenged if they were so silly as to pass it."

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Kate McGregor

Ask Kate McGregor’s colleagues and co-workers, and they will likely tell you that she was always destined to do great things, wherever she landed — but that they are glad McGregor’s path led her to the colorful world of vibrators and butt plugs.

Women In Adult ·
profile

Electric Novelties Execs Reflect on Company Origins, Mission

When Zach Goode first crossed paths with Electric Novelties over 20 years ago, both he and the company were deeply entrenched in the apparel world. Goode was handling sales for a friend’s novelty T-shirt company, Sik World, while Electric specialized in sexy lingerie and clubwear.

Ariana Rodriguez ·
profile

Sensual Distributors Ltd. Blends Real-Life Love Story, Passion for Pleasure Biz

This local brick-and-mortar is a “mom and mom” operation led by co-owners Alana Thompson and Angini Singh, a lesbian couple who overcame their country’s strict, religious culture to create a sexual wellness boutique that serves their unique community.

Colleen Godin ·
profile

WIA Profile: Rae Threat

Threat is completely self-taught. Shooting nightlife was how she learned photography and honed her skills, experimenting with ways to shoot low-light action shots without a flash. She notes that these nightly adventures also helped her acquire social and networking skills. One thing led to another, and she soon found herself working in the adult biz.

Women In Adult ·
opinion

How History Drives Marketing Strategies Today

Thanks to the efforts of activists, sex educators and members of marginalized communities, products like sex toys, lubricants and adult films have become much less stigmatized, and much more visible and accepted in the public sphere today.

Hail Groo ·
opinion

BAFTA Nominations Highlights Importance of Gender-Neutrality

While the Brit Awards have paved the way for gender inclusivity by introducing gender-neutral award categories, it has recently been confirmed that the British Academy of Film and Television Arts (BAFTA) awards will not follow suit.

Scarlett Ward ·
opinion

How to Explain Wax Play to Shoppers

When it comes to candles in the bedroom, most folks think of them as a great way to create a sexy ambiance. For folks who enjoy wax play, however, candles are also a kinky way to heat things up. While it may sound daunting to the uninitiated — because, you know, fire and hot dripping wax — wax play can be a fun and accessible sensation-play option, as well as an excellent intro to BDSM.

Rebecca Weinberg ·
opinion

Girlsway Celebrates a Decade of Acclaimed Sapphic Erotica

When Girlsway launched back in 2014, Bree Mills had a plan. As head of production for Gamma Entertainment, she set out to up the stakes of all-girl content with the new imprint — and to continually, proactively reinvent the brand and its offerings along the way.

Alejandro Freixes ·
trends

An Inside Look at the Decision-Making Process of Expert Merchandisers

Buyers in the sexual wellness industry bear a weighty responsibility. They must strike the perfect balance between meeting customers’ demonstrated needs with tried-and-true products, and staying on top of the latest trends — and that is only scratching the surface.

profile

WIA Profile: Catherine Corsaro

As director of product training and information for JO parent company CC Wellness, Corsaro oversees all sexual health and product education from the company’s Valencia, California headquarters, including training new reps who may have never touched a bottle of lube until their first day on the job.

Women In Adult ·
Show More