opinion

A Look at Sex-Positioning Product Features That Drive Sales

A Look at Sex-Positioning Product Features That Drive Sales

Whether your customer has mobility or stamina challenges or is simply looking to try a creative new position, their new best friend in the bedroom can likely be found in the many styles of position support devices available on the market. New designs and more affordable options are landing in stores all the time. These sturdy, comfortable items can elevate limbs, hold partners in place, alleviate tired muscles and much more. They not only enhance sexual experiences but also promote inclusivity, allowing individuals of all abilities to enjoy fulfilling and pleasurable intimate moments. However, increasingly price-conscious consumers may overlook these versatile items — unless we have open, frank conversations about how they can enhance anyone’s sex life.

Who are position support products for?

By incorporating position support devices into their intimate lives, couples can explore new positions, reduce discomfort and enjoy a more satisfying sexual experience.

Absolutely every sexually active adult can benefit in some way by using support products. Whether employing one or a combination of options, these items can open doors to exciting new positions, support bodies with physical challenges, or facilitate a fulfilling experience for folks with extreme limitations due to disability. Determining the needed support level can help guide the conversation and identify which items to start with or prioritize.

Types of Position Support Products

1. Wedges and ramps are versatile additions to any bedroom. These items can prop a partner’s hips in the air, providing support and creating a comfortable position for missionary sex. Wedges and ramps also reduce strain on the back and hips by offering stability and elevation, making it easier to maintain certain positions for extended periods. This can be particularly beneficial for individuals with chronic pain or limited mobility.

2. Hammocks, swings and slings bring an element of adventure to the bedroom, offering vertical position options and supporting horizontal ones. These devices can enhance intimacy by allowing partners to explore different angles and positions that might be challenging on a flat surface. Slings provide support for the hips or legs, enabling deeper penetration and reducing the physical effort required from both partners. This can be a game changer for individuals with disabilities or those recovering from injuries.

3. Soft spreader bars keep a partner’s legs apart without causing discomfort. They can be used to maintain positions that might otherwise be difficult to hold, enhancing access and pleasure. For individuals with muscle weakness or joint issues, soft spreader bars provide the necessary support to enjoy various positions without exerting excessive effort.

4. Hook-and-loop pads that accommodate and support bullets, dildos or wands can be used with any hook-and-loop surface. Add one to a wedge pillow or a door-jamb swing for solo play or exciting dual-penetration possibilities. Combining thigh slings, wedges and play pads can create stable positions to leverage a variety of toys for comfortable, hands-free exploration.

5. Protector linens such as sex sheets or blankets help keep surfaces dry and clean, allowing couples to focus on pleasure without worrying about messes. A fitted sex sheet or a specially purposed throw blanket can add grip to your surface. Some are even compatible with hook-and-loop accessories like play pads or cuff anchors.

Position Possibilities

Numerous positions can be achieved using adaptive devices. Product packaging often showcases only one or two, but the possibilities are nearly endless. A person does not need a disability or limitation to benefit from these products.

A wedge pillow can provide support and lift to the hips and stabilize the torso for rear-entry penetration. In a missionary position, a spreader bar or a sling with cuffs or loops can be used to hold the receiver’s legs up. A doggy-style strap, sling or soft spreader bar can also be looped around one or both partners, helping them to hold each other close comfortably.

Additionally, door-jam sling or swing can provide support and stabilization in upright positions. A thigh strap-on that holds a bullet, wand or dildo can provide options for those who need or prefer to be seated during sex.

Creative Possibilities + Accessibility = Fun and Profit

Most oversized support items have non-sex uses, too. A ramp pillow can be comfortable for sitting upright in bed, reading or scrolling on your phone. Slings and swings can be incorporated into regular stretching or exercise routines. Protective linens are soft and comfortable, and their moisture-wicking ability can be fantastic for sweaty sleepers. Throw blankets are luxuriously cozy for cuddling any time.

By incorporating position support devices into their intimate lives, couples can explore new positions, reduce discomfort and enjoy a more satisfying sexual experience. For individuals with disabilities, these products provide the support needed to engage in fulfilling sexual activities, contributing to overall well-being and happiness.

Offering a few new ideas can often open a creative floodgate for your shopper. Once they begin to grasp the many possibilities, they will quickly recognize the value in adding support items to their pleasure arsenal!

Corrinne Musick is a 10-year adult retail veteran who has worked in every store position from sales associate to general manager. As a brand ambassador for Sportsheets, she brings her passion for end-user satisfaction to her mission of spreading the word about the company’s historic, current and future innovations in connecting romantic partners.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Kate McGregor

Ask Kate McGregor’s colleagues and co-workers, and they will likely tell you that she was always destined to do great things, wherever she landed — but that they are glad McGregor’s path led her to the colorful world of vibrators and butt plugs.

Women In Adult ·
profile

Electric Novelties Execs Reflect on Company Origins, Mission

When Zach Goode first crossed paths with Electric Novelties over 20 years ago, both he and the company were deeply entrenched in the apparel world. Goode was handling sales for a friend’s novelty T-shirt company, Sik World, while Electric specialized in sexy lingerie and clubwear.

Ariana Rodriguez ·
profile

Sensual Distributors Ltd. Blends Real-Life Love Story, Passion for Pleasure Biz

This local brick-and-mortar is a “mom and mom” operation led by co-owners Alana Thompson and Angini Singh, a lesbian couple who overcame their country’s strict, religious culture to create a sexual wellness boutique that serves their unique community.

Colleen Godin ·
opinion

How History Drives Marketing Strategies Today

Thanks to the efforts of activists, sex educators and members of marginalized communities, products like sex toys, lubricants and adult films have become much less stigmatized, and much more visible and accepted in the public sphere today.

Hail Groo ·
opinion

BAFTA Nominations Highlights Importance of Gender-Neutrality

While the Brit Awards have paved the way for gender inclusivity by introducing gender-neutral award categories, it has recently been confirmed that the British Academy of Film and Television Arts (BAFTA) awards will not follow suit.

Scarlett Ward ·
opinion

How to Explain Wax Play to Shoppers

When it comes to candles in the bedroom, most folks think of them as a great way to create a sexy ambiance. For folks who enjoy wax play, however, candles are also a kinky way to heat things up. While it may sound daunting to the uninitiated — because, you know, fire and hot dripping wax — wax play can be a fun and accessible sensation-play option, as well as an excellent intro to BDSM.

Rebecca Weinberg ·
trends

An Inside Look at the Decision-Making Process of Expert Merchandisers

Buyers in the sexual wellness industry bear a weighty responsibility. They must strike the perfect balance between meeting customers’ demonstrated needs with tried-and-true products, and staying on top of the latest trends — and that is only scratching the surface.

profile

WIA Profile: Catherine Corsaro

As director of product training and information for JO parent company CC Wellness, Corsaro oversees all sexual health and product education from the company’s Valencia, California headquarters, including training new reps who may have never touched a bottle of lube until their first day on the job.

Women In Adult ·
profile

Novum Veteran Executive Team Leverages Expertise to Grow Brand

Novum Brands may be relatively new on the sex toy scene, but there’s nothing green about George Gatziaris and Vadim Daysudov, who together founded, own and helm the business.

Colleen Godin ·
opinion

Al and Michele Harrington Discuss Vision for Pleasure Brand Love Verb

Former NBA player Al Harrington has matched his success on the hardwood with equally impressive accomplishments in the business world, including creating cannabis company Viola. Now, Harrington and his wife, Michele, have expanded their business portfolio with Love Verb, a venture aimed at enhancing couples’ intimacy through a variety of pleasure products.

Quinton Bellamie ·
Show More