opinion

How to Incorporate Current Trends Into Store Displays

How to Incorporate Current Trends Into Store Displays

Ever walk into a store and get stopped dead in your tracks by an attention-grabbing display? Maybe it’s the pop of color, or perhaps it’s the design you love. Whatever the reason, in-store displays can grab customers’ attention and even drive sales and foot traffic to your store. But how do you create displays that surprise and hook your audience?

Let’s discuss creating displays using some of the biggest trends of 2024 as inspiration. We’ll cover the Pantone Color of the Year, how to add “coquette” beauty to your displays, and how to expand your trend horizons. So, get ready to unleash your inner display designer and create lasting in-store experiences.

Stay on top of industry trends, incorporate them into your store displays and unlock a whole world of possibilities.

Pantone Color of the Year 2024 — Peach Fuzz

Check out the hottest color of 2024: Pantone’s Peach Fuzz. This color isn’t just about fuzzy fruit — though, who doesn’t love a good peach? Peach Fuzz is a warm and cozy color that evokes connection and intimacy, making it perfect for creating a display that’s on-trend and subtly naughty. Imagine a soft peach backdrop for your most luxurious lingerie sets or faux fur pillows as part of your displays to add sensual warmth. You could even create a “Peach Fuzz Pleasure” section with products in complementary colors like rose gold or lavender. The possibilities are endless.

Peach Fuzz isn’t a one-trick pony, though. While it’s excellent at creating a warm and cozy environment, you can also use it to add a touch of sophistication. Think sleek peach-colored display stands for high-tech pleasure products or peach-colored lighting that cast a warm glow on your most luxurious items. Don’t be afraid to get tactile too. Pair the softness of Peach Fuzz with metallic accents or velvet fabrics for an extra dose of indulgence. Use Peach Fuzz creatively, and your displays will make your customers curious to explore your curated selection.

Coquette

Let’s switch gears and talk about another trend that’s taking the world by storm: coquette. This trend is not just about aesthetics but an invitation to embrace playfulness, sexuality and femininity. Imagine a world where vintage dresses feature delicate lace and luxurious velvet adorned with cascading boas. Channel your interior designer and create displays that evoke the Parisian boudoir aesthetic.

Coquette is more than just pretty things. It’s about putting a playful mindset into your displays. Ditch rigid, symmetrical designs and embrace a touch of asymmetry! Use a mix of height and depth to create a dynamic, eye-catching display. Think soft clothes cascading on shelves on different levels or vintage pin-up art placed casually on a wall, adding a bit of intriguing mystery. The goal? Creating a welcoming and fun environment can also help stimulate curiosity and invite customers to explore the exciting world of products you offer. Remember, Coquette is about “playful charm,” and that’s the message you want your displays to convey. So, go ahead and release your inner whimsical decorator.

Expanding Your Trend Inspiration

Peach Fuzz and coquette are great places to start, but don’t forget there’s a whole world of inspiration to expand your horizons and spark creative displays. Think beyond color schemes and other trends. For instance, many customers care about sustainability, so consider using environmentally friendly materials such as bamboo or recycled plastic in your display. Upcycled vintage furniture can add personality and charm while staying “green.” 

In the end, one size doesn’t fit all. Tailor your displays to specific customer segments or preferences. Presenting high-tech adult toys might suit the tech crowd, while a cute, intimate display might better fit your customer base. By knowing your customers and tailoring your displays to them, you can create an experience that drives sales and keeps them coming back.

Putting It All Together

Now that you’ve got some inspiration, let’s discuss putting it together. Don’t try to cram everything into one place — it’s overwhelming for customers. Instead, identify one or two trends that work with your brand’s target market. For example, simple lingerie sets can be displayed alongside vintage coquette dresses, against a soft Peach Fuzz background. Add playful asymmetry by hanging a few cascading shelves over a framed vintage pin-up picture. Remember, the goal is to create a cohesive and attractive display that suits your store and the products you’re showcasing.

Stay on top of industry trends, incorporate them into your store displays and unlock a whole world of possibilities. Your displays will be beautiful and captivating, and you will speak to your customers in a new way. The trends mentioned above are only the beginning; don’t be afraid to add your personality to the displays. Go ahead and be your own creative director, and turn your store into a playground of discovery and entertainment — all thanks to catchy displays that set things in motion.

Known as the Queen of Wands, Carly S. is a pleasure educator, author of the blog “Dildo or Dildon’t,” and a self-described bad bitch from the Bronx. Find her on social media @Makeupandsin. She is the product manager for Spectrum Boutique, social media manager for Nasstoys and provides freelance social media and consulting services.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Tips for Keeping the Adult Retail Trade Show Momentum Going

Trade shows are a whirlwind of energy, excitement and opportunities. You spend days on a vibrant, buzzing show floor, making valuable connections and discovering innovative and exciting new products. You spend time, energy and money to be a part of this fabulous circus.

Rin Musick ·
opinion

2025's Top Tech Trends That Adult Retailers Should Know About

I just got back from the National Retail Federation’s Annual Convention & Expo, also known as “Retail’s Big Show,” where I walked the floor, sat in on key panels, talked with industry experts and influencers, and did my best to sift through the b.s. so I could report back to you all on the things you need to care about.

Sean Quinn ·
opinion

Understanding the Importance of Graphic Design in Sexual Wellness Social Media Marketing

In the world of social media, graphic design is more than just making things look visually appealing — it’s a vital tool in shaping and maintaining a brand’s identity. Your social media is your storefront, so aesthetics mean everything.

Hannah McManus ·
opinion

How Adult Retail Is Shaping Sexual Health One Customer at a Time

Remember back in health class, when they taught us about boundaries, consent and how many nerve endings are in the clitoris? Of course you don’t, because it didn’t happen. In fact, sex education is still severely lacking in much of the U.S.

Kimberly Scott Faubel ·
trends

Meet the Up-and-Coming Pleasure Brands of 2025

Over the past year, the pleasure industry has witnessed the emergence of new brands across various adult retail categories — brands that are now entering 2025 with ambitious goals for success and growth in their sophomore year.

Ariana Rodriguez ·
profile

WIA Profile: Nefertiti Mitchell

Local retailers are the backbone of the pleasure industry. Driven by passionate business owners who are deeply dedicated to sexual wellness, brick-and-mortar stores serve as safe spaces that uplift and delight customers — while greasing the wheels of commerce for manufacturers and distributors.

Women In Adult ·
profile

Industry Vet Mike Savage Discusses Comeback, Goals With Full Circle Distribution

"We never know where life’s going to take us,” says Mike Savage. He should know. The pleasure biz veteran, who describes himself as “a poor Irish kid from Philly,” first made his name in the adult retail biz over the course of a nearly 40-year career.

Ariana Rodriguez ·
profile

Sensually Yours Founder Shellee Rose on Boosting Sex Positivity in Hawaii

Honolulu pleasure store Sensually Yours has served Hawaii for 40 years, establishing itself as a top destination for adult products. Founder and President Shellee Rose says her most important strategy for achieving four decades of success has been prioritizing customers.

Quinton Bellamie ·
profile

Gregory Dorcel on Building Upon His Brand's Signature Legacy

“Whether reflected in the storyline or the cast or even the locations, the entertainment we deliver is based on fantasy,” he elaborates. “Our business is not, and never has been, reality. People who are buying our content aren’t expecting reality, or direct contact with stars like you can have with OnlyFans,” he says.

Jeff Dana ·
opinion

Westridge Labs Celebrates the History, Future of ID Lubricants Brand

If you work in adult retail, you know ID Lubricants. With its classic, clear bottles and consumer-friendly pricing, ID has maintained a home on brick-and-mortar shelves since the brand’s inception, way back when physical stores were still the name of the pleasure game.

Colleen Godin ·
Show More