opinion

A Retailer Guide to Puppy Play Essentials

A Retailer Guide to Puppy Play Essentials

When you think of sexy bedroom accessories, what comes to mind? Probably vibrators, lubricant, handcuffs, maybe an impact toy or two? What about a collar and leash? They may not be the first things that come to mind, but for folks who enjoy puppy play, those would certainly be on the list.

Retailers who are knowledgeable about and comfortable with this playful and surprisingly popular kink can help their customers feel comfortable and curious, and that can equal big sales! There’s a huge array of accessories available to support a whole range of play styles.

Retailers who are knowledgeable about and comfortable with this playful and surprisingly popular kink can help their customers feel comfortable and curious.

What is puppy play?

Puppy play is a form of role play that requires that one participant play the role of Trainer and one or more other participants take on the role of puppy or “pup.” As with any form of role-play, puppy play enables participants to let go of their inhibitions as they adopt qualities of a dog, such as playing fetch, walking on all fours, or even climbing into a crate. Puppy play may not be the first thing that comes to mind when you think of sexy time, but those in the know will tell you that it can provide the ultimate role-play experience.

Why are people into puppy play?

Pups live in the moment; they pursue the most basic creature comforts, free from the restrictions of language. Role-playing as a pup is not only completely unique, it can also lead to deep and profound feelings of freedom and vulnerability that we don’t experience in our stressful everyday lives — or even in other kinds of role-playing. Playing as a happy, adored and carefree pup and expressing only animal desires gives participants the chance to achieve a state similar to what BDSM practitioners refer to as “subspace.” Let’s not forget the trainers, though! There’s plenty for them to enjoy too. Not only do they get to explore the control and dominance they have over their pup, but they also get to experience the companionship, loyalty and unconditional love that only a pup can offer. Being a trainer can be very rewarding and enjoyable.

What gear do you need for puppy play?

As with any kind of role play, in puppy play, the right accessories go a long way towards creating a realistic experience. Luckily for aspiring pups and trainers, there’s a whole array of accessories they can use to transform themselves, including collars that let trainers easily control their pups and hoods that let pups take on a puppy persona. Full sets can even include a leash, collar, anal plug tail and a gag – everything one needs to create a satisfying and enjoyable puppy play scene. And don’t forget collars, mitts and feeding dishes! There’s so much out there that can help prospective pups get into the groove.

Some puppy play misconceptions

There are some big misconceptions about puppy play floating around out there, so here are some things you should know:

  • Puppy play does not, despite its name, involve actual animals. The participants are the “animals.”
  • Puppy play doesn’t have to be inherently sexual. It may feature sexual elements, but not always. This varies depending on participants’ preferences.
  • Puppy play is not the same as being a “furry,” which is the name for role-play in which participants typically wear fullbody animal suits.
  • Puppy play can be part of BDSM play, but it is not limited to hardcore BDSM enthusiasts. It can incorporate lots of praise and cuddles for a kinky experience that centers on tenderness and nurturing. That kind of play style still involves dominance and submission, but without incorporating rougher sensory elements commonly associated with BDSM.
  • Puppy play is not limited to any gender or sexual orientation. It is sometimes portrayed as an activity enjoyed by gay men, but participants of all genders and orientations enjoy getting their pup on.

Though it may not be what immediately comes to mind when couples think of role-play, puppy play might be just the ticket for adding some satisfying spice to their sex lives. Finding the right gear to set the mood can help prospective pups and trainers — i.e. your shoppers — see how satisfying puppy play can be.

Rebecca Weinberg is the president of XR Brands.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Examining the Obstacles of Operating an Adult Business in India

The sexual wellness market in India is projected to experience significant growth in the coming years, yet sex remains taboo in this country of 1.3 billion people. Legal and cultural barriers prevent open discussions around sex.

Raj Armani ·
opinion

How Pleasure Brands, Retailers Can Tap Into the Popularity of 'Romantasy' Erotic Lit

Fans of the “Bat Boys” and demon-born princes alike, rejoice! Sarah J. Maas took 2024 by storm, claiming the title of bestselling author of the year with her raunchy “romantasy” novels, partly thanks to BookTok. With millions of fans worldwide, Maas’ works aren’t just dominating bestseller lists; they’re also encouraging people to embrace role-play and fantasy in their own sex lives.

Scarlett Ward ·
trends

Pleasure Purveyors Discuss Emerging Trends, Ambitions for 2025

2025 is upon us, and the pleasure industry is poised for another dynamic year. As brands realign their goals to satisfy shifting demand, seize new opportunities and capitalize on cutting-edge innovations, the focus for the new year is on delivering inclusive, accessible and technology-driven products that redefine pleasure and wellness.

Ariana Rodriguez ·
profile

WIA Profile: Jacqueline Macleod

To succeed in the lingerie industry, it’s imperative to keep one foot in the adult biz, another in the mainstream fashion world — and both hands spinning plates of trend reports, apparel design experience and customer support.

Women In Adult ·
profile

Awakening Boutique Co-Founder Tory Johnson Discusses Mission to Spread Sex Positivity in Colorado

For some customers, especially first-timers, entering an adult retail store can be a nerve-racking experience. That’s why Colorado pleasure chain Awakening emphasizes customer comfort, aiming to destigmatize conversations around adult products by providing a safe and respectful shopping experience.

Quinton Bellamie ·
profile

Dreamlove Distribution Aims to Keep European Retailers On-Trend

From new annual trade shows in Barcelona and Malaga to the expanding international reach of Spanish sex toy brands, distributors and retailers, Spain continues to establish itself as the up-and-coming European hotspot for the pleasure industry to conduct business.

Colleen Godin ·
profile

Allure Lingerie Owner George Makar Offers a Glimpse Behind the Brand

For over 30 years, Canadian lingerie brand Allure has been doing things differently. It’s a defining characteristic of the company, one that dates back to its roots as an adult retailer and underlies its current reputation as a design house — and owner-designer George Makar's rep for originality.

Colleen Godin ·
opinion

How to Build Retail Customer Loyalty Through Connection

The most valuable part of any business is the customer, so it’s no wonder that Get to Know Your Customers Day is celebrated not just annually, but quarterly.

Ian Kulp ·
opinion

Tips for Fostering Productive Conversations in Adult Retail Settings

In an ideal world, every workplace interaction would run smoothly. Employees would communicate clearly and directly, customers would always be satisfied and challenges would resolve themselves.

Tori Titus-McCrobie ·
opinion

A Look at the Fortune 500 Tech Available for Adult Stores

It used to be that if you wanted cutting-edge tech to power your adult store operation, you needed a Fortune 500 budget. Small and midsize stores had to settle for basic systems and manual processes, and hope that hustle, grit and good intentions could compensate for the tech gap.

Sean Quinn ·
Show More