For nearly two decades, the experienced team at Nubiles.net have created premium content and helped to shape the newcomer/amateur niches in adult, before expanding their offerings to encompass a diverse array of categories.
Operating a robust network of sites and paving the way forward for stars and fans to find what they’re looking for, Nubiles strives to remain at the forefront of the paysite game by staying fleet-footed.
Thanks to a strong script writing team and booking department, we are able to incorporate a lot more of everything fans want into our videos.
Over the years, they have been credited with discovering many talent who have gone on to become popular mainstays, while also generating strong revenue for affiliates and B2B partners.
Nubiles has also sought to cultivate a good reputation for ethical business practices across the board, as it continually navigates new trends in consumer preferences.
Behind the scenes, their team has remained focused on determining the most effective way to produce and distribute content, especially during the pandemic over the past year. They have also built inroads into mainstream with savvy marketing strategies that yield high engagement metrics.
XBIZ sat down with Nubiles’ management to see how they have built an enduring global brand, in this company profile.
XBIZ: Given the importance of creating unique content with a distinctive style these days, how has the Nubiles brand evolved since its inception?
Nubiles: Our evolution has grown similar to our brand name. The adjective “nubile” was a very old and archaic word seldom used. Our brand has made the word more commonly used over the last 16 years. With over 7 billion views and the largest network on Pornhub, we have hit the mark of what people want to see. Mind you, we hit those numbers by quality and not quantity, as we have the least amount of videos among the big networks.
Our content was also recently featured in the 2021 Hulu documentary “OnlyFans: Selling Sexy.” Although, we were not directly contacted for permission and our watermarks were removed, it is still a good example of our content hitting mainstream media. Our brand evolves as the world evolves, constantly changing and constantly staying current.
XBIZ: How would you describe Nubiles’ content and what sets it apart from other sites?
Nubiles: Our focus has always been on bringing the hottest nubile girls with our own style. We have never been a company that produces “gonzo” or crazy over-the-top porn. On the contrary, we have found a happy medium between bringing some realism in our scenes, combined with fantasies that could actually happen.
XBIZ: What initiatives has Nubiles focused on recently and what opportunities are there for affiliates or partners looking to generate revenue from the brand?
Nubiles: Our company has recently launched two new campaigns at the end of 2020 focusing on celebrating and promoting a “Model of the Month.” We are excited to announce “Fantasy of the Month” from Nubile- Films.com and “Flavor of the Month” from the NubilesPorn.com Network as well.
By celebrating and promoting models during this initiative, we can highlight the unique characteristics of talent that represent each brand. We highlight and exchange social media promotion with the models for the full month when they become our Fantasy or Flavor. Models are also encouraged to work with us to “direct” their respective spotlight scene. Over the past, year we’ve increased our marketing across various platforms and websites, making it easier for affiliates to promote via brand recognition. We continue to provide special pricing and heavily discounted offers during the biggest holidays of the year, which has always resulted in improved ratios and sale revenue for our affiliates. Special deals can be negotiated by reaching out to K@Nubiles.net and opening up a conversation!
XBIZ: How has the pandemic affected content creation and monetization for Nubiles? Any vital lessons or opportunities it presented?
Nubiles: The pandemic put the question of “how much content do you need to have on hand” to the test. We have had quite a few companies reach out to us to buy and lease our content. When we did say yes, it was for the mutual benefit of the “business to business” relationship and not for the opportunity to make money. Based on our knowledge, it appears that we do keep more inventory of updates than our competitors.
XBIZ: What is the workflow like at Nubiles behind the scenes as far as in-house editing, contract directors and company culture?
Nubiles: The company culture at Nubiles is very much team-oriented with great emphasis on team-to-team collaboration. Marketing and post-production play a role in enhancing the production in a way that’s more closely woven into the shooting process, instead of just relying on what they get after the production concludes. It's always a work in progress and the results speak for themselves. There are a lot more lateral responsibilities for each team member too. You won’t hear people saying, “That’s not part of my job.” We don’t allow dead ends. If a concern is brought up, the energy is always led towards solutions. There is also an aura of freedom and not a lot of micromanagement. The structure is built into the projects and collaboration. It is an environment where someone can really flourish if they can handle the intensity of the level of quality that is sought.
XBIZ: What is your view of the growing indie market and do you see opportunities to leverage this trend to benefit Nubiles?
Nubiles: We have our hand in the indie market more than it would appear, but we keep that on the down low. This is more or less how the company operates; we are not here to win any awards or show off. The best award ever is seeing the revenue and subscriber numbers double, triple, etc.
XBIZ: Which models and what kind of content do Nubiles fans seek out or request the most?
Nubiles: The models fans want are the ones that fit the niche they like the best. We have so many niches, which is why we can cast a variety of models. Fresh faces such as Kiara Cole, Jessie Saint, Emily Willis, Lilly Larimar and Vanna Bardot have always had a home at Nubiles and that continues to be a trend for us today. Nubiles also continues to have a reputation of bringing in the top girls in the industry. These models are actively seeking us out as well and we are just as thrilled to work with them!
We’ve even evolved in the type of content we produce. The brand started in 2004 initially as Nubiles. net, which was solo model focused on 18-24 year olds. The scenes were 95% solo masturbation. Since then, we’ve launched NubilesPorn.com, NubileFilms.com, MomsTeachSex.com, BrattySis.com and many more.
The content that we produce now, specifically on Nubiles Porn Network and Nubile Films, has developed from what came before. Thanks to a strong script writing team and booking department, we are able to incorporate a lot more of everything fans want into our videos.
By focusing on the quality of the content, we have been able to fit more within each scene we shoot. Instead of one scene having a single focus, we do more by scripting in multiple different categories and niches. While most other companies were struggling to release new updates during COVID, we launched a brand new site FamilySwap.xxx. This site is already filled with 20 fresh new videos featuring some of the best new models of today!
XBIZ: Discuss your approach to marketing Nubiles and growing traffic.
Nubiles: Nubiles is a brand that continues to innovate and evolve. Our marketing team stays focused on building and maintaining relationships with affiliates while optimizing their prices and ads. We analyze each partner's traffic through various metrics to assist them with growing traffic via targeted ads and improving conversions on our end.
The strategy has always been to put the content first and lead with an understanding of what is new and trending. Our combination of strong content and our marketing strategies have helped us win awards like Pornhub.com’s 2020 Network of the Year.
XBIZ: Do you expect any major changes to the Nubiles brand or inflection points at some point in the future in the industry over the next six months to a year?
Nubiles: Our goal for 2021 is to continue on the path of refinement. With fewer adult actors and actresses working in front of professional cameras, it has become harder to launch new products. We have refocused our energy into making our existing sites and series even stronger. This pandemic has changed the world, and we are not expecting it to go back to the way things were anytime soon. We will instead continue down the path we have set for ourselves, which is creating and maintaining a network of high quality adult websites.
