opinion

Innovation in Sex Toy Design, Tech Give People What They Want

Innovation in Sex Toy Design, Tech Give People What They Want

Often people are taught that sex is a bad thing; nevertheless it is the one thing that almost everyone has in common. It doesn’t matter what race, nationality or religion, we all like to explore what will bring us sexual pleasure — and that means something differently for every body.

In order to cater to consumers’ wide-ranging preferences for pleasure, the industry has come a long way in creating an incredibly diverse landscape. There are so many intimacy products to choose from — offering everything from the softest of sensations to high-tech, long-distance play, and items that can mimic a lifelike experience with realistic textures and movements.

The pleasure product industry surely has been listening to feedback from consumers and has developed these innovative products that can help everyone obtain the orgasms of their fantasies. The more advanced we become, the more choices consumers have for experiencing pleasure. For so long, people have looked at sexual products as novel or intimidating — if you find one that really worked, it is a treasure that you don’t want to stray away from. In my experience working in adult retail, customers would come to the shop not really looking for a new product, but really what they wanted was more of the same product that had given them their desired orgasms.

I listened to customers tell me about what they were looking for in a toy, but I would come to find that a lot of them just wanted their old trusty “BOB” (battery-operated boyfriend). I had to convince them that there are so many better options now. There are toys that stimulate with air pulsation, as well as toys for couples to use together, and sexual health products. Most of them didn’t know that some men like vibration or prostate play; and that if you open the door, there are so many possibilities to experience pleasure.

Times have changed and so have intimate relationships. Partners are not always together in person anymore, with long-distance relationships becoming the norm. The pleasure products industry responded to growing trend of online romances with Bluetooth-connected toys. The internet is now a typical way to get intimate without physical touch, and through the use of interactive products to further immerse oneself in the sensations of sex.

The sexual awakening of modern consumers has also revealed that men like vibration as much as women. Couples’ toys play an integral role in helping men realize the pleasure that vibration can offer them and their partner. These items also help to bring openness to relationships, and it allows couples to explore without feeling intimidated.

I feel the sexual health and wellness movement is making it easier and less intimidating to explore how to find new and fun ways to bring pleasure to the bedroom. Product education is essential in order for retail staff to make consumers aware of the benefits of the items that they’re selling them. We are not only selling a product, we sell experiences that will make someone’s life that much better. Everyone enjoys the intense release of pulsating pleasure you feel when you’re having an orgasm. It’s like having your system rebooted!

The sexual health revolution is such an amazing cause to support. There is still so much shame associated with pleasure that we as a society have to overcome. With the internet and new technologies being better received by mainstream, couples and singles can now experience and explore sexual pleasure and not feel bad about it.

Nanci Smith is the owner of Nanciland Innovations, and the inventor of the Stealth Shaft Support

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Electric Novelties Execs Reflect on Company Origins, Mission

When Zach Goode first crossed paths with Electric Novelties over 20 years ago, both he and the company were deeply entrenched in the apparel world. Goode was handling sales for a friend’s novelty T-shirt company, Sik World, while Electric specialized in sexy lingerie and clubwear.

Ariana Rodriguez ·
profile

Sensual Distributors Ltd. Blends Real-Life Love Story, Passion for Pleasure Biz

This local brick-and-mortar is a “mom and mom” operation led by co-owners Alana Thompson and Angini Singh, a lesbian couple who overcame their country’s strict, religious culture to create a sexual wellness boutique that serves their unique community.

Colleen Godin ·
opinion

How History Drives Marketing Strategies Today

Thanks to the efforts of activists, sex educators and members of marginalized communities, products like sex toys, lubricants and adult films have become much less stigmatized, and much more visible and accepted in the public sphere today.

Hail Groo ·
opinion

BAFTA Nominations Highlights Importance of Gender-Neutrality

While the Brit Awards have paved the way for gender inclusivity by introducing gender-neutral award categories, it has recently been confirmed that the British Academy of Film and Television Arts (BAFTA) awards will not follow suit.

Scarlett Ward ·
opinion

How to Explain Wax Play to Shoppers

When it comes to candles in the bedroom, most folks think of them as a great way to create a sexy ambiance. For folks who enjoy wax play, however, candles are also a kinky way to heat things up. While it may sound daunting to the uninitiated — because, you know, fire and hot dripping wax — wax play can be a fun and accessible sensation-play option, as well as an excellent intro to BDSM.

Rebecca Weinberg ·
trends

An Inside Look at the Decision-Making Process of Expert Merchandisers

Buyers in the sexual wellness industry bear a weighty responsibility. They must strike the perfect balance between meeting customers’ demonstrated needs with tried-and-true products, and staying on top of the latest trends — and that is only scratching the surface.

profile

WIA Profile: Catherine Corsaro

As director of product training and information for JO parent company CC Wellness, Corsaro oversees all sexual health and product education from the company’s Valencia, California headquarters, including training new reps who may have never touched a bottle of lube until their first day on the job.

Women In Adult ·
profile

Novum Veteran Executive Team Leverages Expertise to Grow Brand

Novum Brands may be relatively new on the sex toy scene, but there’s nothing green about George Gatziaris and Vadim Daysudov, who together founded, own and helm the business.

Colleen Godin ·
opinion

Al and Michele Harrington Discuss Vision for Pleasure Brand Love Verb

Former NBA player Al Harrington has matched his success on the hardwood with equally impressive accomplishments in the business world, including creating cannabis company Viola. Now, Harrington and his wife, Michele, have expanded their business portfolio with Love Verb, a venture aimed at enhancing couples’ intimacy through a variety of pleasure products.

Quinton Bellamie ·
opinion

A Look at the Benefits of AI for Optimizing Retail Operations

In the ever-evolving landscape of retail tech, staying ahead of the curve is not just advantageous — it’s mandatory for survival. Currently, small-to-midsize retailers face an unprecedented opportunity to leverage artificial intelligence (AI) features to gain an advantage, enhance employee productivity and optimize operations.

Sean Quinn ·
Show More