opinion

Label This!

Labeling of adult entertainment websites has been a hot topic for many years. There has already been three bills introduced to Congress, with the Cyber Safety for Kids Act of 2007 being the most recent. This, and other bills, call for mandatory labeling of websites.

There are three methods of labeling: Using a TLD like .XXX which has been proposed by Congress before, use of ICRA labeling, use of ASACP’s Restricted To Adult (“RTA”) labeling. I will quickly run through the three choices.

1) .XXX TLD = bad = dead

2) The use of ICRA for labeling comes up naturally, so I wanted to review the steps in adding a label to a website.

You can play along at home by going to the labeling generator link at: https://www.icra.org/label/generator/

First thing it asks for is to enter the URL to your website. I would suggest putting in a bogus domain to test.

If you click the XXX site green button, it will auto-fill choices but, won’t allow you to check in the Context box: This material appears in an artistic context (some industry attorneys would probably want you to have that box checked in reference to obscenity issues).

After what seems to be a straight forward process of checking off the appropriate boxes, the next screen (Step 3), then asks you to enter your name and email address, because they need to send you a file that contains your label.

It used to be that you could get the ICRA text tag right from the site, but now they have gone to a registration mode, where they want to collect your contact information. Most may not have a problem with that, but it does show a change in their policies.

You need to register your URL/domains with ICRA for the labeling, for which they will have both manual and automatic processes to check your websites

ICRA’s label is free to use.

3) ASACP’s RTA label information can be found at https://www.rtalabel.org and you can simply copy/paste this text (the greater than and less than symbols removed to allow viewing in html) : meta name="RATING" content="RTA-5042-1996-1400-1577-RTA" into all of your web pages in the header section. No registration, no classification is needed and the label is free.

You can decide which labeling method to use or wait for Congress to tell you.

Fight the labelation without representation!

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Tips for Making the Most of In-Store Marketing

When it comes to brick-and-mortar retail, getting shoppers in the door is only the beginning. Once they are inside, catching their eye and getting them to open their wallets is a whole other ballgame — both for retailers, who want shoppers to spend as much money as possible in their stores, and for manufacturers, who want that money spent on their products specifically.

Rebecca Weinberg ·
opinion

Upselling Strategies for Pleasure Product Ecommerce Success

In online commerce, every sale matters. This is particularly the case in the pleasure sector, where there is intense competition and as many customer preferences as there are products. Online retailers must therefore find ways to be competitive — and one of the best methods is upselling.

Carly S. ·
opinion

TeamSkeet Debuts Swappz Channel, 'Swapception' Feature

Chief Revenue Officer Brandon explains, “The inspiration behind ‘Swappz’ emerged from a growing market demand for niche adult content that pushes boundaries and explores the taboo themes and deal-striking handshakes of swaps.”

Alejandro Freixes ·
profile

Grey Desire Reigns as 2024 XBIZ MILF Streamer of the Year

Thanks to a strict religious upbringing, Grey Desire spent the first 18 years of her life following all the rules. “I essentially never thought for myself,” she says.

Alejandro Freixes ·
profile

WIA Profile: Stephanie Elias

After encountering some less-than-body-safe adult products, Stephanie Elias joined forces with her real-life BFF, Hannah Hutton, to launch Personal Fav, a product collection that currently includes two lubricants that promise the cleanest, most vagina-safe experience ever.

Women In Adult ·
opinion

Creating and Communicating Standards for Collabs

In the online adult industry, collaborations are both frequent and integral to your success. That’s why establishing and maintaining clear standards is crucial to ensure your work is respected, your boundaries are honored and your professional relationships are positive and fruitful.

Mikayela Miller ·
opinion

A Pro Guide to Going Live on Instagram

If you’re looking to level up your social media game, going live on Instagram is a fantastic way to engage with your audience in real time, whether you’re trying to boost engagement, grow your follower count or explore new monetization avenues.

Megan Stokes ·
opinion

Make Your Streams Extra Hot This Summer

As temperatures rise this summer, cam performers may notice a dip in traffic. However, by tapping into current trends and understanding your audience better, you can keep your streams lively and engaging.

Andra Chirnogeanu ·
opinion

Sweetening Up Sales With Lubricants, Topicals and Sexual Enhancers

For as long as people have been getting it on, they have also been finding ways to enhance their pleasure. The ancient Greeks loved sex and were incredibly open about it. We even have historical records of some of the various tools they created and used to enhance the experience.

Rebecca Weinberg ·
opinion

Jerk-Off Instructions That Get Fans Pumped

Jerk-off instruction (JOI) videos are among the most viewed and requested by fans. There’s something powerful about leading and guiding someone while they touch themself. It’s hot, steamy, intimate — and the possibilities are endless, since with an array of different types of JOIs, there is something for everyone.

Haley Spades ·
Show More