One of the defining challenges for adult businesses is helping to combat the proliferation of illegal or nonconsensual content, as well as preventing minors from accessing inappropriate or harmful material — all the more so because companies or sites unable or unwilling to do so may expose themselves to significant penalties and put their users at risk.
As businesses, platforms and governments seek solutions to these challenges, artificial intelligence (AI) is emerging as a potentially transformative tool. Leveraging AI’s scalability, precision and efficiency offers a pathway to enhance content moderation, age verification and consent management practices, ensuring safer online environments while also protecting businesses’ revenue and conversions by reducing user friction and increasing trust.
From social media posts to livestreams, platforms are inundated with material that must be reviewed.
This article will delve into how AI solutions apply to these critical areas and can aid companies in the adult sector, where regulatory compliance and user safety are paramount.
AI and Content Moderation: Scalability is Key
The exponential growth of user-generated content online has amplified the challenges of efficiently identifying and removing harmful content such as violence, hate speech and CSAM. From social media posts to livestreams, platforms are inundated with material that must be reviewed. Traditional manual moderation, though essential, is neither scalable nor cost-effective in addressing the sheer volume of content uploaded daily.
AI-powered moderation tools are able to analyze vast amounts of data in real time, flagging potentially harmful or illegal content for review. Trained on extensive datasets of labeled images, videos, and text, these systems can identify underage individuals and other violations such as violence, drug use, self-harm indicators and hate symbols. The ability to operate across different languages and cultural contexts ensures broad applicability, with AI’s speed and efficiency enabling platforms to react instantly during livestreams.
While AI offers remarkable scalability, it is not infallible. For instance, algorithms might misinterpret a prop in a performance or inaccurately flag a kitchen knife in cooking content. To address this, platforms often use a hybrid model, combining AI’s automation with human moderators’ contextual judgment. This partnership ensures accurate decision-making, especially in nuanced cases, while dramatically reducing the workload on human teams. As AI technology advances, its capabilities to analyze context and mitigate algorithmic biases will improve. However, human oversight will remain critical for appeal processes and resolving disputes, fostering trust in moderation practices while ensuring that systems remain equitable and effective.
Age Verification: AI-Driven Solutions for a Seamless User Experience
Age verification processes present a unique challenge for adult sites and platforms, which must balance legal compliance with maintaining a smooth, frictionless journey for users. Lengthy or cumbersome verification methods, such as uploading ID documents, can frustrate users and lead to high abandonment rates, which negatively impact retention and revenue. Here, AI-based techniques, such as email address or facial age estimation, offer a low-friction yet highly accurate and privacy-preserving alternative to more traditional methods of age verification.
Age estimation using an email address can be entirely frictionless and offer a seamless user experience. With this method, an email address can be submitted directly by a platform via an API, meaning that checks can be performed seamlessly in the background without any further interaction required from the user. Additionally, online users are largely accustomed to sharing their email address in everyday online interactions.
Facial age estimation uses AI to analyze facial characteristics in order to determine an individual’s age range. Advanced liveness detection and anti-spoofing technologies ensure security, preventing fraudulent attempts to bypass verification. This method offers an intuitive process for users and eliminates the need for extensive document uploads or manual review.
By implementing these methods, platforms can reduce friction for legitimate users and protect their business and conversions, while ensuring that minors are protected from accessing inappropriate or harmful content.
Consent Management: Protecting Rights and Ensuring Compliance
The abundance of user-generated adult content makes verifying the identity and consent of all participants both more crucial and more challenging. AI streamlines consent management by integrating sophisticated identity and consent verification of content participants. This is triggered during the content upload process, enabling each participant to complete the verification process and consent to the content being published in three steps:
- Face scan: Using AI-powered age estimation, the user is prompted to take a 3D scan of their face, at which point liveness and anti-spoofing checks are carried out and an image is captured for ID verification.
- Government-issued ID scan: The user then confirms their identity by scanning their government-issued identification document. Ownership of the document is confirmed by comparing the photo taken during the 3D face scan with the photo displayed on the identification.
- Consent: All participants’ details are confirmed during the uploader verification process, enabling each participant to consent to the content being published.
Such consent management tools can further empower user control, using face match technology to identify individuals in uploaded content and preventing content from being published if consent is not associated with all individuals within the content. This is particularly effective for preventing nonconsensual image sharing and keeping banned users off platforms.
The Path Ahead
AI’s potential for transforming content moderation, age verification and consent management is undeniable. It offers unparalleled scalability, speed and accuracy, enabling platforms to address harmful content and ensure compliance with evolving regulations. By investing in responsible AI applications, platforms can not only meet regulatory requirements but also establish themselves as leaders in fostering secure and inclusive digital experiences. For adult businesses, adopting AI-driven safety measures will help create safer, more ethical online spaces, benefiting users, creators and businesses alike.
Gavin Worrall is VP of Global Strategic Partnerships at VerifyMy, a safety technology provider with a vision to provide solutions that safeguard children and society online. Spanning age assurance, identity verification, content moderation and consent management, VerifyMy seeks to offer frictionless, trustworthy solutions for online platforms to maintain their integrity, protect their reputation and safeguard their users. He can be reached at sales@verifymy.io.
