opinion

Sportsheets’ Tom Stewart Empowers U.S. Disabled Vets

Sportsheets’ Tom Stewart Empowers U.S. Disabled Vets

Pleasure products have taken on a transformative power throughout the evolution of the manufacturing industry. Beyond better motors and flashy charging stations, these former primitive, plastic cylindrical tubes have morphed into devices capable of instilling confidence and empowerment. For Sportsheets, such lofty goals are all in a days’ work, and the power of connection is their mission. Founder Tom Stewart has been creating harnesses, slings and strap-ons for playful duos since the early 2000s. For able-bodied kinksters, these products are most often the answer to a boring weeknight or a Saturday sans children. For disabled veterans, Stewart’s brainchild devices are more than just sex toys; they’re life changing, invaluable and even healing.

Since 2011, Stewart, a military veteran, and wife Kimberly Harding have brought their inventions to the Road to Recovery Conference. Run by the Coalition to Salute America’s Heroes, the event is completely donation-driven and only gets off the ground once every couple years. Through volunteer efforts and corporate support, the conference provides a family-friendly resource for severely wounded veterans seeking to regain some normalcy in their newly changed lives. The crowd of 100-something couples is characteristic of the typical American military family: blue-collar, Christian, and slightly uncomfortable with the prospect of talking about sex in public. However, in true Sportsheets fashion, Stewart’s humorous and enlightening presentations have become the most well-attended by this usually conservative audience. Stewart finds himself an oddball choice among the list of PhDs and certified educators on the lecture bill, but ultimately it’s this humble attitude that wins him such a large audience. “What the hell am I doing here?,” muses Tom. “I’m the least educated here, but I’m a vet and I make sex toys.”

A lot of these guys are on antidepressants and meds, but the VA only hands out four Viagra per month, and it’s just not enough.

Stewart shares the spotlight with several speakers, including famed sexuality author Lou Paget and the similarly unique Bill Stayton, a Southern Baptist minister and sex educator. Stayton’s church roots seem to ease lecture-goers into warming up to sexual topics, leaving Stewart and Harding with a hospitality suite full of eager product testers back at their hotel. “We invite all the attendees to visit our suite and try everything first-hand,” says Stewart. While he was busy getting a visiting couple locked and loaded into his strap system, Paget caught a moment of intimacy that struck a cord. “Lou was taking pictures while I was doing my thing, getting everyone strapped in and set up,” says Stewart. “The looks on their faces were the most unbelievable thing; there was this magic and love,” Stewart said. “Those are the kind of moments that show you the value of what you’re doing, and that you’re making a difference.”

Stewart’s Road to Recovery creations are the culmination of years of one-on-one work with para- and quadriplegic veterans. Dr. Linda Mona, a psychiatrist at the U.S. Department of Veterans’ Affairs and long-time pleasure industry colleague, first called on Stewart to assist a couple in Colorado. The experience had Stewart hooked on the potential to help his fellow men in uniform. “Dr. Linda and I go way back,” he said, “and she needed me to create some slings and harnesses for a quadriplegic veteran desperate to start a family with his new wife.” After several visits to the couples’ home, Stewart crafted a device that could connect to the vet’s electrical lift system and hoist him into a Superman-style position on top of his wife. “It was the missing link in their sex life,” says Stewart. “The sling got him back into the groove and they wound up having two kids. From there, I realized I wanted to do anything I could to help these guys.”

Stewart is no stranger to volunteer work. His own not-for-profit Drums for Drummers places donated drum sets into schools with underfunded music programs. Stewart has also lent his hands to the Wounded Warrior Project, a charity providing myriad services to disabled vets. For the 2016 Road to Recovery, Stewart called on the pleasure industry to support the troops. Vibratex, Classic Erotica and ID Lubricants responded with toys and lubes for Sportsheets’ popular goodie bag give-aways. Stewart says he hopes to amp up colleague support over the coming year to prepare for the next conference. “Companies that want to help can make a plan to set products aside during the year for about 100 couples,” says Stewart. As for what to send, his request is simple: “Anything to get couples back in the bedroom.” However, Stewart notes that hollow strap-ons are in particular demand. “A lot of these guys are on antidepressants and meds, but the VA only hands out four Viagra per month, and it’s just not enough,” says Stewart.

Stewart’s passion is a reminder of why we need to turn an eye to our wounded veterans. “When you meet these guys and realize what they’ve been through; they lose a leg or come back with an injury,” says Tom. “They’ve truly given so much of themselves beyond what the uninjured vet has.” Stewart counts himself more than lucky to have returned mostly unscathed from military service. “The uninjured vet is dedicated to his career, too, but the guys that pay that price of losing a limb, or having a brain injury, or debilitating post-traumatic stress; how can you not say ‘thank you,’” says Stewart. Surprising and unfortunate, veterans are given very little aid regardless of how their injuries affect basic daily tasks. “The government has made it difficult for these guys to get treatment, and that’s the biggest sadness of all,” says Stewart. “The support that they receive isn’t sufficient, the suicide rate is huge, and sometimes the closest VA hospital is 100 miles away.” Such injustices only add fire to Stewart’s drive. Where bureaucracy fails, the human spirit compensates in spades. “These couples have the issues of regular, able-bodied couples mixed with their injuries from war and are just trying to put their lives back together,” he says. “When you see these guys and their sacrifices, you realize how lucky you are and think, what can I do to help?”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

A Look at the Fortune 500 Tech Available for Adult Stores

It used to be that if you wanted cutting-edge tech to power your adult store operation, you needed a Fortune 500 budget. Small and midsize stores had to settle for basic systems and manual processes, and hope that hustle, grit and good intentions could compensate for the tech gap.

Sean Quinn ·
opinion

A Guide to Having a Successful Adult Retail Trade Show Experience

Pleasure industry trade shows offer a vital platform for showcasing the latest toys and other products, building connections with potential buyers and generating industry buzz. However, simply attending isn’t enough — you need a strategic plan to stand out from the crowd.

Vincent Renou ·
opinion

Pleasure Brand Marketing and PR Trends to Watch in 2025

From the lockdown boom to the economic pressures of a post-pandemic world, we have seen shifting technologies, evolving consumer expectations and a hunger for authenticity shape pleasure product marketing and public relations.

Scarlett Ward ·
profile

WIA: Jennifer Jolicoeur Reflects on Passionate Home Party Journey

Nearly 30 years ago, Jennifer Jolicoeur became the first adult toy party planner in Rhode Island. She gained experience with another company before launching Athena’s Home Novelties from her apartment in 1998, with the mantra “Educate. Empower. Entertain.”

Women In Adult ·
opinion

Tips for Embracing Diversity Through Language

We are all used to slang terms shifting from generation to generation, as words or phrases get co-opted and acquire new meanings. It is a much rarer occurrence when some of the most fundamental words in our language undergo a major transition in a short space of time, but that is exactly what is happening right now with pronouns.

Claire Sass ·
opinion

A Look at the Ethics, Risks of AI-Generated Sexual Wellness Content

Few technological advancements have inspired the level of controversy that has been generated by the advent of artificial intelligence, which is now powering or being incorporated into digital tools we use every day.

Anne Hodder-Shipp ·
opinion

How the 10-Minute Delivery Model Is Disrupting the Indian Market

In September, when the iPhone 16 was released, a person in India had the brand-new model delivered to him — while he was waiting in line at an Apple Store, before reaching the front for his turn. How? By ordering on Zepto, one of the leading “quick commerce” platforms that are changing how consumers shop in India.

Raj Armani ·
opinion

How to Keep Meta From Derailing Your Social Media Campaign

The heavy hand of Meta can be both unforgiving and unpredictable. Profiles that Meta decides have violated its platforms’ terms may find themselves on the receiving end of punishments — including the dreaded “shadow ban,” which can be damaging for a brand’s social media campaign and strategy.

Scarlett Ward ·
trends

Pleasure Biz Mainstays Reflect on Decades-Long Careers, Share Advice for Up-and-Comers

“If you do what you love, you’ll never work a day in your life.” That saying definitely holds true in the pleasure industry, where many executives build careers that exceed a quarter century.

profile

WIA Profile: Melissa Fite

Though she works behind the scenes, Melissa Fite has a bird’s-eye view of the pleasure products industry. As the marketing coordinator and junior graphic designer at XR Brands, Fite gets an intriguing overview of the latest consumer trends, plus an exciting sneak peek at XR’s newest sex toys before they hit the shelves.

Women In Adult ·
Show More