“I would love to say it is solely on the art of the project but the bottom line is always profit and how large of a return we get on our investment — and how quickly. We know we’re in a highly competitive business in the high-end feature market, and we fight like hell for every buy. Of course we try to put out the best product and engage the enthusiasm of our entire company for it each and every time, but every company has its share of winners and losers.” — Meredith Christopher, executive producer, Adam & Eve Pictures
“Only when we’ve poured every drop of sweat into a movie are we happy with it. Fans expect that from our company and that’s why they buy our higher-quality movies.” — Joone, founder, Digital Playground
“If both [co-producer] Scott David and I don’t love it, then it really is not a great success for us no matter how well it sells. I have to really love the concept and the final product in order to feel totally successful. Money is important but is it not the sole motivator for me and never has been.” — Jeff Mullen, president, X-Play/Sitcums.com
