XBIZ

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Sprout Social Helps Deliver Messages

Today’s online marketers use a variety of tools for leveraging their offers via social media, including automated systems for sharing a site’s latest updates and more. Typical approaches may include an adult paysite tweeting the link and title of its latest update, with step-up processes involving performers, producers, fans and directors tweeting their comments on that particular scene.

Stephen Yagielowicz ·

Syntactically Awesome Style Sheets

According to its promoters, Syntactically Awesome Style Sheets or “Sass” for short (www.sass-lang.com), is “style with attitude” that makes CSS fun again. Sass extends CSS3 by adding nested rules, mixins, selector inheritance, variables and other features, combining them into CSS using the command line tool or a web-framework plugin.

Stephen Yagielowicz ·

MojoHost Joins XBIZ 360° Digital Media Conference as Gold Sponsor

MojoHost has signed on as a Gold Sponsor of the XBIZ 360° Digital Media Conference, presented by CECash, slated for Jan. 9-12 at the luxurious Sofitel Hotel.

L.A. Times Asks Top Adult Entertainment Execs Where Filmmaking Is Headed

The Los Angeles Times on Tuesday published a news piece that focuses on how the adult entertainment industry's top executives view Porn Valley's business landscape now that Measure B has passed.

opinion

Using Social Media to Carve Out Mental Real Estate

Driving through Los Angeles, I see a myriad of billboards, bus stop advertisements, and giant print ads on the side of buildings, 20 stories high (or more). Some of them stand out more than others — others, I remember only because it’s on my regular route to certain places. For a month or longer, I see the same ads in the same places — so it becomes imprinted.

Kelly Shibari ·

Phyllis Heppenstall to Deliver Keynote at XBIZ 360° Retail Conference

XBIZ is pleased to announce Peekay Inc. founder Phyllis Heppenstall as its visionary keynote speaker for the XBIZ 360° Retail Conference, presented by Adam & Eve stores, slated for Jan. 9 at the luxurious Sofitel Hotel in Los Angeles.

Bay Area XBIZ.net Gathering Packs the Armory With Record Turnout

Organized by GameLink's Jeff Dillon, a record turnout of about 100 industry and mainstream tech professionals and executives showed up Friday night for the Bay Area XBIZ.net Gathering at Kink.com's Armory Club.

Grab HD on the Go, With Pivothead Camera Glasses

Pivothead (www.pivothead.com) is making a splash with its new camera eyewear, which promises to provide stylish and inconspicuous recording of 1080p HD video, along with still images (which can be captured while video is being recorded), via the camera’s 8MP Sony CMOS image sensor.

Stephen Yagielowicz ·
opinion

The Case for Facial Recognition

It’s no secret to adult marketers that developing a connection between performers and their fans is the key to profits — but if that connection already exists, then half of the battle is won — if only there was a way to discover the prospect’s ultimate fantasy girl.

Stephen Yagielowicz ·

CECash Signs On to Present XBIZ 360° Digital Conference

XBIZ Award-winning Affiliate Program of the Year, CECash has signed on to present the XBIZ 360° Digital Conference slated for Jan. 9-12 at the luxurious Sofitel Hotel in Los Angeles.

opinion

Better Geo Targeting for Focused Messaging

The world is a big place, filled full of people from far away lands — not all of whom are reasonable prospects for a sale — while some of whom are downright detrimental to your profitability. Since they all can access your site via the Internet, some means should be found to cater to the best, via regionally focused content or marketing messages, while eliminating the worst, via technical means such as IPbased geo-targeting. Understanding the limited accuracy of various geo-location techniques is vital, however, when doing so.

Stephen Yagielowicz ·
opinion

Video Game - Sex Toy Distributors Tap Into Video Production

Distributors are going the extra mile to support manufacturers and retailers in maximizing sales with self-produced training videos. Offering a unique perspective that speaks directly to retail staff, distributors go beyond product information, offering sales tips to apply on the retail floor. Honey’s Place launched its web talk show “Honey’s Place Live” in 2010 and continues to offer monthly episodes. Hosted by Honey’s Place buyer Lou Anginone and senior account manager Laura Sweet, the talk show features manufacturers as they sit down to discuss upcoming products and other topics of interest to retailers.

Ariana Rodriguez ·

Obama Win Reinforces XBIZ Poll Result

The re-election of Barack Obama to a second term as president on Tuesday night also appeared to be a victory for the adult entertainment industry, which overwhelmingly favored the incumbent in a poll conducted in October by media organization XBIZ.

opinion

Live Cams & Dating

Europe has long been a vital market for the adult entertainment industry, and two areas of the erotic online world that continue to be quite popular in Europe in 2012 are live webcam sites and dating — both of which offer consumers a more interactive type of experience than they expect from sites specializing in downloadable adult content.

Alex Henderson ·

Nikki Benz to Host Backstage Winner’s Circle at 2013 XBIZ Awards

XBIZ is pleased to announce Nikki Benz as official host of the Backstage Winner’s Circle at the industry's awards event of the year, the 2013 XBIZ Awards, presented by Fleshlight, on Jan. 11 in Los Angeles.

profile

James Bartholet - Parody Producers’ Go-to Guy

It takes courage — and a lot of heart — to jump from mainstream Hollywood into the world or porn. And maybe that’s why James Bartholet’s latest parody role as the Cowardly Lion in Will Ryder’s upcoming “Wizard of Oz” parody fits him perfectly.

Bob Johnson ·

Fleshlight to Present 2013 XBIZ Awards Show, Sponsors XBIZ 360° Events Series

Fleshlight has signed on to present the industry’s biggest night, the 2013 XBIZ Awards on Jan. 11, which will round out the XBIZ 360° six-event trade series.

opinion

European Traffic Stats And Sources

Adult website owners with the world at their fingertips always look for more visitors; with prospects from certain geographical areas traditionally more profitable to target — such as those from the greater European region.

Stephen Yagielowicz ·
opinion

Bachelorette & Games

Major novelty manufacturers have really stepped up their games in the bachelorette and game categories. Most notably within the category, manufacturers are updating their packaging to create a synergistic plan-o-gram of their items that can reproduced on the walls of retailers worldwide.

Alexandra Cage ·

CalExotics Aligns With XBIZ 360°, Signs On With Multiple Titles

Leading adult pleasure products manufacturer CalExotics has enlisted its support of multiple XBIZ 360° key events for the retail marketplace, as well as the star-studded 2013 XBIZ Awards, presented by Fleshlight.