Williams Trading

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Williams Trading, Aneros Partner Up for Prostate Course

Williams Trading Co. has announced the launch of the inaugural course on the Williams Trading University (WTU) Sexual Health and Wellness channel: "Prostate Health," sponsored by Aneros.

Williams Trading, CalExotics Boost Ongoing Support of Breast Cancer Awareness Month

In support of Breast Cancer Awareness Month, CalExotics will double its donations to the charitable organization Living Beyond Breast Cancer with a portion of their proceeds from the Inspire range carried by Williams Trading Co.

Williams Trading Adds New VeDO Products

Williams Trading Co. has added new items from VeDO/Savvy to its lineup, including the Vivi, the Niki, the Wild, the Quiver, and the Grip.

Williams Trading Picks Up New LELO 'Sila' Massagers

Williams Trading Co. is expanding its range of LELO products with the LELO Sila available in pastel aqua, lilac and pink.

Williams Trading Launches New Sexual Health & Wellness Channel

Williams Trading Co. has announced the launch of Williams Trading University (WTU) Sexual Health & Wellness, an all-new channel on the e-Learning platform.

Williams Trading University Launches New 'Starstruck by Jopen' Course

Williams Trading Co. has added a new training module focused on the Starstruck line from Jopen on its free e-learning platform Williams Trading University.

Williams Trading Co.'s Bob Cichetti to Retire

Tomorrow, September 25, will mark the retirement of Williams Trading Co. senior sales representative Bob Cichetti after almost 40 years with the distributor. 

Williams Trading University Adds CalExotics 'Shameless' Course

Williams Trading University is now offering an e-learning course centered on the Shameless line of "powerful, handheld sex machines," capable of up to 850 thrusts per minute, from CalExotics.

Williams Trading Offers 'Rear Assets' Plugs From NS Novelties

Williams Trading Co. has added the Rear Assets line of anal plugs from NS Novelties to its expanding menu of offerings.

Williams Trading University Celebrates 145K Certifications Milestone

Williams Trading University (WTU) has announced “a major milestone,” having awarded over 145,000 e-Learning certifications to adult retailers and their employees worldwide.

Williams Trading University's 'Weekly Picks' Features LELO 'Soraya' Range

Williams Trading University's regular "Weekly Picks" feature has added a new course focused on the LELO Soraya range led by Paul Reutershan.

Williams Trading Customizes Shopping for Adam & Eve Range

Williams Trading Co. has launched a new "Quick Order" customized landing page for the Adam & Eve range of products and a "Quick Rollover Button" to allow customers to more easily find and shop the brand.

Wet, Williams Trading Settle Trade Libel Suit

Williams Trading Co. says it has reached a settlement with Wet, following the lubricant manufacturer’s lawsuit against the New Jersey-based distributor last month.

Williams Trading Touts 'Simply' Lubes by Wicked Sensual Care

Williams Trading Co. is now shipping Simply, the newest line of lubricants from Wicked Sensual Care. The line is accompanied by a "comprehensive training video" prepared by marketing director Cassie Pendleton.

Wet Sues Williams Trading Co. for Libel, Anti-Competitive Conduct

Last week, Trigg Laboratories, Inc., maker of Wet personal lubricants and intimacy products, filed suit in Nevada state court against New Jersey-based distributor Williams Trading Co. 

Williams Trading University Adds New Evolved Novelties Course

A new e-learning course focusing on Evolved Novelties' selection of thrusters is now available from Williams Trading University.

Williams Trading Touts 'Geo,' 'Crysta' Sleeves From Tenga

Williams Trading Co. has made available two new lines from Tenga, the Geo and the Crysta masturbation sleeves.

Williams Trading Updates Retailer Support With 'Weekly Picks'

Williams Trading Co. is trumpeting the launch of "Williams Trading Weekly Picks," a new digital training tool featuring curated content designed to enhance in-store training on the company's newest offerings from both male and female perspectives.

Williams Trading Now Stocking LELO 'Soraya Wave'

Williams Trading Co. is now stocking the LELO Soraya Wave, described by the company as "the world's most luxurious rabbit massager."

Williams Trading Touts Summer Products From VeDO Range

Williams Trading Co. is now stocking a number of new products from the VeDO range, including product lines Ami, Bump, Kiwi and Suki.