PENNSAUKEN, N.J. — Williams Trading Co. is touting the launch of Helmet Grease water-based, silicone, natural and hybrid lubes "created by men for men."
"Our Helmet Grease philosophy: Your arsenal deserves a great polish," noted a rep. "Made in the U.S. but created for the worldly man."
The line includes a lube "designed for maximum pleasure by both partners whilst feverishly shagging," said the rep, while another "completely natural lube that feels like liquid silk" is designed for solo pleasure.
The uses of a hybrid lube "are only limited by [the] imagination."
“We at Helmet Grease could not be more excited and proud about launching our products with Williams Trading," said co-owner Ted Ledger. "Their long-standing reputation in the industry coupled with our commitment to provide a superior lube line is a tremendous partnership."
Rich Pyne, VP of Sales for Williams Trading, praised the new product range.
"We are pleased to announce this new line of Helmet Grease lubricants; this line will be available for all brick-and-mortar dealers and part of our data feed for dropship e-commerce customers," he said.
For additional information, call (800) 423-8587 or visit Williams Trading online. For drop shipment and e-commerce support click here.
Follow the company on Twitter.