Williams Trading Co.

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Lovehoney Launches New Course at Williams Trading University

Lovehoney has launched its latest e-learning course at Williams Trading University, focusing on the “Fifty Shades of Grey” phenomena.

Williams Trading, Screaming O Offering Free Display

Williams Trading Company and The Screaming O announced today a limited time retailer display special for Screaming O’s Dynamo Delay Spray.

Williams Trading Now Offering Tantus’ Uncut Line

Veteran adult distributor Williams Trading Company now has the Tantus Uncut line of silicone dildos in stock and available for immediate shipment.

Williams Trading University Expands With New Course

Williams Trading University (WTU) announced today the addition of a new course, “Pro Sensual Plug Series" from Cloud 9 Novelties.

Cloud 9 Expands With Toy Cleaner

Cloud 9 Novelties has expanded its product range and now includes toy cleaner in three sizes: two-ounce, four-ounce and eight-ounce.

Williams Trading University Adds Nasstoys' E-learning Course

Williams Trading University (WTU) announced today the launch of the Nasstoys e-learning course “Ravishing and Amore Collections.”

Williams Trading Launches Gay Pride Marketing Campaign

Veteran adult distributor Williams Trading Co. is now offering a comprehensive marketing campaign supporting the 2015 Pride season.

Williams Trading Distributing Nu Sensuelle’s Latest Release

Veteran adult distributor Williams Trading Co. is now distributing the newest addition to the Nu Sensuelle lineup, The Extreme Vibrator.

Williams Trading University Awards 10,000th Certificate

Williams Trading University has announced that it has awarded more than 10,000 e-learning certificates to retailers and their employees.

Williams Trading Upgrades e-Learning Platform to Mobile

Williams Trading Co. has updated its e-learning platform, Williams Trading University (WTU), to a completely responsive mobile theme.

Williams Trading Preps Retailers for ‘Fifty Shades’ DVD Release

Veteran adult distributor Williams Trading Co. offers customized retail support in preparation for the DVD release of “Fifty Shades of Grey” this Friday.

Williams Trading Offering Mother's Day BOGO Deal

Williams Trading Co. is offering five, mom-friendly, buy-one-get-one deals in the spirit of Mother’s Day now until May 8 at 3 p.m. EDT.

Williams Trading Debuts Spring-Summer 2015 Catalog

Williams Trading Co. announced today the debut of its Spring-Summer 2015 catalog introducing more than 500 new items for distribution.

Williams Trading Company Offering CalExotics Spring Sale

Williams Trading Company announced today that it is offering a California Exotic Novelties line “Spring Super Sale” with 30 percent off wholesale (excluding NET items) until April 29 at 3:30 p.m. EDT.

Williams Trading Debuting Cloud 9 Novelties' Anal Plug at ILS

Cloud 9 Novelties’ Pro Sensual Series of anal plugs featuring the Double Dare is launching at the Williams Trading booth during the International Lingerie Show (ILS) in Las Vegas.

Williams Trading Co. to Feature Mystim at ILS in Vegas

Adult distributor Williams Trading Company announced plans to present the Mystim brand of e-stim adult products at the International Lingerie Show at the Rio Hotel starting today in Las Vegas.

Williams Trading University Offering Bonnie Rotten Giveaway

Through March 30, Williams Trading University (WTU) participants who earn their Pipedream certification are automatically entered to win a Bend Over Bonnie from Pipedream’s line of Bonnie Rotten products.

Williams Trading Offers Pipedream Spring Catalog

Williams Trading Co. is going to release a new digital ordering guide for all dealers to place orders for Pipedream Spring releases.

trends

The Digital Factor: Industry Execs Discuss Trends in E-Commerce

The concept of selling sex toys and sexy attire via mail-order existed long before the Internet, but e-commerce has made it much more widespread than it was back in the 1970s and 1980s (when Adam & Eve led the way with mail-order condoms).

Alex Henderson ·
trends

Keeping Pace With The Evolving Market Spells ‘Success’ For Distributors

Change is hard to accept. It means adjustment. Shifting. Re-organization. Cost. And that can be jarring and, in turn, a big headache when you’re comfortably set in your ways as a business and, supposedly, operating a tight ship that’s, one would think, running a smooth course.

Alexander Poe ·