Williams Trading Co. to Feature Mystim at ILS in Vegas

PENNSAUKEN, N.J. — Adult distributor Williams Trading Company announced plans to present the Mystim brand of e-stim adult products at the International Lingerie Show at the Rio Hotel starting today in Las Vegas.

Classical electrical stimulation therapy, or e-stim, is based on the natural body’s own system of information transportation. Positive, as well as negative sensations (as pain) reach the brain by the same nervous system. E-stim uses this fact; that comfortable sensations travel on faster nerve strands than negative ones.

That means, when the soft electrical impulses that e-stim therapy sends out reach the spinal cord, there is no more room left for the pain information; it can no longer be processed by the brain. Moreover, e-stim affects the release of endorphins, the body-own happiness hormones.

Since 2005, Mystim has produced devices for erotic electro-stimulation — and all kinds of toys to go along with. Mystim has a background in medical technology and offers a two-year manufacturer’s warranty on every one of their products.

The company said Mystim e-stim vibes are the only toys that combine vibration and electrical stimulation in one device. For example, the Electric Eric vibrates, tingles and pulsates all on his own. And with two vibrating motors with eight programs, the Electric Eric offers five types of electrical stimulation and a training program for the pelvic floor. Electric Eric has a smooth silicone body and a rechargeable, long-life lithium-ion battery with a USB charging cable.

“The launch of Mystim adult products is supported with a free online training at Williams Trading
University.” said Scott D., director of sales & marketing at Williams Trading. “Mystim designed a course that is friendly and presents e-stim in a format that is easy to understand. Retailers are encouraged to learn more about e-stim as we anticipate increased growth in this adult category.”

Adult retailers are encouraged to visit the Williams Trading booths 654-656 and 647-750 during
Spring ILS to learn more about Mystim products. Customers can login to Williams Trading University
at WTUlearn.com to access the free online education programs. For product ordering and
shipping information, contact a Williams Trading sales representative at 800-423-8587 or visit WilliamsTradingCo.com.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush to Sponsor Networking Happy Hour at XBIZ Expo

Pleasure brand Blush is sponsoring a happy hour at the upcoming XBIZ Expo, reinforcing the event’s focus on building connections and fostering collaboration.

Passionate Playground, Thunderpussy Collab on Custom 'Joyboxx'

Passionate Playground and Seattle-based female rock band Thunderpussy have collaborated on a branded custom Joyboxx.

Honey Play Box Debuts 'Gem' Vibrator

Honey Play Box has introduced its new Gem vibrator.

DV8 Dare Marks Its 10th Anniversary

The Deviate Network is celebrating the 10-year anniversary of its DV8 Dare line of pleasure products.

BasisDx Adds Subscription Option for 'Pro13' Home Testing Kit

PASS-certified home testing kit provider BasisDx has added a subscription model option for its Pro13 kit.

Melanie Rose to Host 2025 XBIZ Honors

Melanie Rose, host of the popular Netflix show “How to Build a Sex Room,” will MC the retail edition of the 2025 XBIZ Honors, set to take place Jan. 18 at the iconic Roosevelt Hotel in Hollywood.

Full Circle Introduces 'Be Savage' Apparel Collection

Full Circle Distribution has debuted the new Be Savage collection of lingerie, dresses, and accessories.

Blush Debuts 'Quantum X' Stroker From 'M for Men' Line

Blush has introduced the new Quantum X thrusting stroker from its M for Men line.

Angel Bermudez of Evolved Novelties Passes Away at 52

Angel Bermudez, a valued and integral member of the sales team at Evolved Novelties, passed away on Saturday, Dec. 14, at his home in Miami. He was 52.

Satisfyer, Kourtney Kardashian's Poosh.com Partner on Celebrity VIP Gift Box

Satisfyer has partnered with Kourtney Kardashian’s lifestyle site, Poosh, which will include the pleasure brand's Satisfyer Pro 2 Generation 2 Air Pulse Vibrator in the Poosh Celebrity VIP Gift Box.

Show More