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PriveCo

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profile

PriveCo's Tom Nardone Specializes in the Business of 'Do Not Disturb'

If it doesn’t happen under lock and key, Tom Nardone isn’t interested in selling it. From the bedroom to the bathroom, Nardone is the king of capturing consumers who could use a little assistance in their most vulnerable moments.

Colleen Godin ·
trends

The Digital Factor: Industry Execs Discuss Trends in E-Commerce

The concept of selling sex toys and sexy attire via mail-order existed long before the Internet, but e-commerce has made it much more widespread than it was back in the 1970s and 1980s (when Adam & Eve led the way with mail-order condoms).

Alex Henderson ·

Slate.com Profiles PriveCo’s Tom Nardone

In a commentary for Slate.com’s MoneyBox column, Mark Joseph Stern profiles PriveCo President Tom Nardone as a “21-century American hero.”

profile

Exec Seat: PriveCo President Tom Nardone

Tom Nardone launched PriveCo in 1998 at the height of the dot-com boom after seeing an opportunity in the anonymity of the Internet. Founded as Isdera Corp. in August of 1998, PriveCo set its vision of providing a retail platform for people who would prefer to purchase certain items in a private environment. The moniker PriveCo adopted in 2006 was an amalgamation of the shortened words “private” and “company.” Today, PriveCo operates 11 retail sites, including ShopInPrivate.com, Vibrators.com and Bachelorette.com. In this exclusive Executive Seat Q&A, Nardone sits down with XBIZ to discuss his latest project and professional goals for the new year.

Ariana Rodriguez ·

PriveCo Purchases AdultSuperstore.com, Relaunches Site

AdultSuperstore.com, formerly a drop-ship shopping site, has been purchased and relaunched by PriveCo, the multi-site operator and owner of Vibrators.com and Bachelorette.com.

Brittany Andrews Celebrates DJ Debut With Birthday Bash

Brittany Andrews has teamed up with Privé Event Planning to celebrate her DJ debut at her birthday party in New York’s Skyroom this weekend.

Libida.com Purchased by PriveCo

PriveCo has announced the acquisition of sex toy retailer Libida.com.

PriveCo Launches Enema.com Following Domain Partnership

PriveCo, owner of Vibrators.com, Bachelorette.com and other product-centric domains, has teamed with the owner of Enema.com to offer a retail site devoted to enema supplies and equipment.

PriveCo Pays $1M for Vibrators.com Domain

The PriveCo company has paid $1 million for the domain Vibrators.com.