Holiday

Enlarge your Staff, Hiring for the Holiday Season

Getting ready for the holiday season involves a lot of planning, especially this year. Sales numbers are rough nationwide, but let’s not crawl in a corner and give up before the holiday season has even started. In a retail environment, your staff’s sales success impacts more than just sales; it impacts the effectiveness of the company’s overall marketing effort. Your staff members are your brand ambassadors and can have a tremendous impact on your customers’ view of your brand. A well-trained staff will provide customers with a great service experience on a consistent basis that makes the customer experience more memorable. When your staff is on its best performance it’s not just selling, it’s marketing. As you consider staffing for the holidays, remember that important fact. Poor staffing decisions may result in a loss of sales opportunities that are preventable.