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Articles by Adriana Rosales

opinion

Enlarge your Staff, Hiring for the Holiday Season

Getting ready for the holiday season involves a lot of planning, especially this year. Sales numbers are rough nationwide, but let’s not crawl in a corner and give up before the holiday season has even started. In a retail environment, your staff’s sales success impacts more than just sales; it impacts the effectiveness of the company’s overall marketing effort. Your staff members are your brand ambassadors and can have a tremendous impact on your customers’ view of your brand. A well-trained staff will provide customers with a great service experience on a consistent basis that makes the customer experience more memorable. When your staff is on its best performance it’s not just selling, it’s marketing. As you consider staffing for the holidays, remember that important fact. Poor staffing decisions may result in a loss of sales opportunities that are preventable.

Adriana Rosales ·
trends

Valuing Your Most Important Asset

One of the most common mistakes most high level executives and business owners make is failure to demonstrate recognition towards the contributions of their hourly employees.

Adriana Rosales ·
opinion

Training: A Necessary Ingredient in Your Secret Sauce

Developing training programs in any organization can be expensive. When done incorrectly it can mean great losses for the company.

Adriana Rosales ·
opinion

Maximizing Every Square Foot

With the recession and innovations in technology affecting the ways consumers shop, traditional brick-and-mortar adult retail stores not only are offering more of a variety of products at different price points, but also are employing new store layout methods and marketing techniques, mixed in with the customary, in order to attract visitors and “flow” them throughout the store.

Adriana Rosales ·