Sex toy retailer Beate Uhse has announced plans to revamp its brand to adapt to the current market. The company said its target customer no longer is men buying DVDs.
Two German national soccer players have won a settlement of $67,380 each from Beate Uhse, after the sex toy company used their names on vibrators without the players’ permission.
Sex shops are going mainstream, at least in Western Europe. Beate Uhse, the company that rejected a deal to help bail out Penthouse International last week, says its finding success in building sex boutiques in a chain of German department stores.
In a stunning blow to the Penthouse empire, company executives Friday told a U.S. bankruptcy court judge that they may have to conduct an emergency asset sale next month.
The operator of Europe’s largest chain of sex shops has struck a deal with Penthouse for half its stake. German sex-toy shop operator Beate Uhse AG will share ownership with Luis Molina, the Mexican investor who invested in Penthouse International Inc., which owns General Media Inc.
