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opinion

Tips for Establishing Elevated In-Store Shopping Experiences

Every store has its own unique atmosphere. The feeling a customer encounters when they walk into your store comprises everything from the store’s appearance and the associates working, to inventory and merchandising.

Danielle Seerley ·
opinion

Welcome Spring, Summer Sales With a Retail Refresh

Each year I love to offer “spring cleaning” tips to improve your customers’ shopping experience and your retail success. Warmer days, Pride season and other fun activities are upon us, so now is the perfect time to update your store. Here are a few tips to help you get started.

Danielle Seerley ·
opinion

Social Media Beginner Tips to Boost Retail Sales

Recently, I have been seeing a lot of questions online about how stores can implement and manage successful social media strategies on a budget.

Danielle Seerley ·
opinion

Tips for Developing B2B Relationships That Go Beyond Sales

My role as a director of sales gives me a unique view into each of our customer accounts. With so many different types of accounts, my work is never boring!

Danielle Seerley ·
opinion

Catering to a Diverse Customer Base With Gender-Fluid Products

The term “gender-fluid” has been buzzing around the industry lately, but what does it really mean?

Danielle Seerley ·
opinion

How to Stay Stocked With the Right Balance of New, Classic Top Sellers

The start of the new year means new products! This can be exciting, but also a big business responsibility when it comes to balancing new-release items with your tried-and-true bestsellers.

Danielle Seerley ·