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A First Date With Fans

Whether you are talking about the submit page of your site where potential new subscribers can enter their email address and desired user name, or the processing page of your site where credit card information is requested and billing information is required — the join page conversion content is by the most important aspect of your entire site architecture. Every other part of your tour, in one way or another, is created to lead visitors to your join page and the difference between profitability or failure often comes down to little more than being able to convert visitors into customers at the point of sale. Like a first date with fans, any chance of your site scoring is completely dependent on the outcome of their initial interactions with your join pages.

Harry Sparks: Porn With a Vengeance

Indie filmmaker Harry Sparks is a man without a niche, and that’s exactly how he likes it. After producing the 2007 Broadband Emmynominated documentary short “Shenandoah,” about the effects of global warming on Shenandoah National Park in Virginia, the Maryland-born producer, writer, and director soon shifted gears — and genres — to produce the horror films “All Hallows’ Eve” and “Rotkäppchen: The Blood of Red Riding Hood.”

A Great Victory and Word of Caution

The adult entertainment industry’s multi-decade war against the federal record keeping and labeling statutes, known to many as the 2257 regulations, recently received one of its biggest victories in years.

A Statement About Performer Testing From FSC Executive Director Diane Duke

Billing a Better Rev Stream

There’s more to online billing than meets the eye. For example, a paysite operator with a typical old-school approach where tour pages lead to an IPSP-provided join page, while enjoying a proven strategy, may be leaving money on the table. While the details will vary from company to company, the upshot is that even the most time-honored strategies for turning website visitors into paying customers requires a fresh look in 2012.

DatingGold Approaching a Decade in Business

Approaching nearly a decade in the online dating game, the amount of knowledge, savvy and hard knocks experience DatingGold can offer is … well, worth its weight in gold.

Businesses and Blogs: A Love-Hate Relationship

In researching the role of sex bloggers for the debut of the NoveltyBiz section’s Blogger Spotlight, I reached out to some of the professionals I assumed were benefitting from the increased attention that sex toys were getting thanks to the rise of the blogosphere. However, I was introduced to a volatile business-to-blogger dynamic that almost resembled that of a couple of exes trying to reconcile but plagued by deception, exploitation and shortsighted interactions.

Standard Innovation Corporation Is on a Trajectory for Expansion

When Standard Innovation Corporation’s founders Bruce and Melody Murison tapped veteran CEO Danny Oscada to become the company’s chairman and CEO in December 2010, Oscada saw a “tremendous opportunity to shape the future of the sexual wellness industry” and abandoned his retirement to reshape and re-focus the We-Vibe brand toward worldwide growth.