Jobs kicked off today's big Apple announcement with a lighthearted dismissal of rumors about his impending death - stories that flared up online after Jobs' recent rapid weight loss.
After that, he showed off a slew of new Apple products, including the new iPod Touch, also known as an Apple iPhone, minus the phone functionality. The new iPod Touch boasts a stainless steel design and a sleeker profile, along with improved battery life - the product can now play 36 hours of music or six hours of video.
Apple is offering three versions of the new iPod Touch: an 8 GB model for $229, a 16 GB model for $299 and a 32 GB model for $399.
Jobs also rolled out a new version of the iPod Nano, which now comes in eight fluorescent colors and encased in curved aluminum and carved glass. Its battery can handle 24 hours of music playtime and 4 hours of video. Its most intriguing new feature is called "shake to shuffle," and it does just that - consumers can give the device a quick shake to shuffle the songs.
Jobs also said that Apple would no longer sell the original, thicker version of the classic iPod. In addition, they're increasing storage on the device from 80 GB to 120 GB. It will still be priced at $249.
A new version of iTunes also hit today, equipped with a new feature called Genius that automatically tracks a user's tastes and listening patterns to suggest playlists and old songs from the user's library. In addition, Genius will suggest relevant tracks from the iTunes store.
For more information on Apple's new products, visit the official website. Also, CrunchGear has a review of the new iPod Touch and the new iPod Nano.