Fleshlight's Todd Porter told XBIZ that though the company has been very satisfied with the NATS-based affiliate program its always had, it wanted to expand the program to meet all the needs of its affiliates — access to all orders, customer info and real-time statistics.
"The new program at FNCash.com will include many of the features currently available via FleshlightCash.com but will provide greater visibility," Porter said.
Affiliates will be able to determine which products offer the best traffic conversions by seeing which products were purchased on a particular transaction. They also can view the buyer's payment method and the order status and be able to geographically target and customize future ad campaigns.
"We felt strongly that a significant improvement was needed for our affiliate program and wanted to develop a tool which would allow us to quickly meet our affiliates’ needs and would provide them with a service which would assist them in becoming even more successful with our program," Porter said.
New and regularly updated banner content also will be available with the program so that affiliates can promote the company's newest ventures, FleshJack.com and FleshlightGirls.com.