Open Source Developer Under Fire Over Tactic

SAN FRANCISCO — Matt Mullenweg, creator of popular blogging software WordPress, has come under fire by open source adherents for hoodwinking search engines like Google to increase page rank, thus making its homepage more attractive to advertisers.

Mullenweg admitted to hosting thousands of keyword-rich articles on the site for a flat fee. Articles on mortgages, retirement planning, asbestos poisoning and vermiculite mining generated revenue for HotNacho.com, developer of a search-engine optimization tool called ArticleWriter. HotNacho then paid WordPress. The payment, Mullenweg said, helped defray expenses for his San Francisco company.

Mullenweg, 21, conceived of WordPress, released under the GNU Public License (GPL), out of frustration with Perl-backed products like Movable Type. With code from hundreds of different programmers under the GPL, “WordPress is what you use when you want to work with your blogging software,” Mullenweg said, “not fight it.”

But many in the free software movement, especially after Mullenweg’s comment that “if you do anything for the money you end up selling out,” feel that scamming search engines should not be a revenue generator for an open source project.

“It just doesn’t seem like something WordPress would do,” offered one WordPress.org user. Google is in the process of removing thousands of ads, though WordPress-linked asbestos articles can still be found in large numbers on Yahoo and MSN.

Mullenweg has stated that if the community is offended by this practice, he will stop doing it. Currently vacationing in Italy, he could not be reached for comment.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Taboo Porn: A Look at the Ethics and Allure of the Forbidden

Taboo lurks on the edge of human curiosity, where power, transgression and fantasy collide. Taboo turns the illicit into the irresistible, appealing to our deepest, most secret urges.

Missouri AG Bypasses Legislature, Declares Age Verification Rule

Missouri Attorney General Andrew Bailey on Wednesday announced a new state regulation requiring adult sites to implement age verification of users, bypassing the legislative process in a strategy not seen before in state-level efforts to mandate age verification.

VerifyMy, ID X Lab Partner for 'AnonymAGE' Verification Solution

Safety technology provider VerifyMy and digital trust specialist ID x Lab have partnered for an age verification solution called AnonymAGE.

Attorney Corey D. Silverstein Launches 'Q&A Series' on Social Media

Adult industry attorney Corey D. Silverstein has launched a Q&A series on his social media platforms.

Pineapple Support Marks 7th Anniversary

Pineapple Support is marking its seventh anniversary by citing its accomplishments and noting its challenges.

'Over the Top' North Carolina Bill Could Play Havoc With Adult Sites

A bill filed in the North Carolina state Assembly on Monday would impose new rules that industry observers warn could push adult websites and platforms to ban most adult creators and content.

Swedish Government Proposes Ban on Purchasing 'Remote' Sexual Services

The Swedish government has asked the country’s Parliament to amend Swedish law so that current laws against purchasing sexual services would also apply to acts performed remotely by cammers, streamers and custom content creators.

PASS Announces New Membership Program for All Adult Industry Workers

PASS has announced a new membership program for all sectors of the adult industry.

Jewelz Blu, Stripchat to Host XSIV Magazine Launch Party

2025 XMAs winner Jewelz Blu will host an invite-only launch party for the Music issue of XSIV Magazine at Stripchat XSIV House on April 19.

Ofcom: Age Assurance Going Live Across 'Thousands' of Porn Sites

U.K. communications regulator Ofcom said in a statement Thursday that providers of online pornography are implementing age assurance across “thousands of sites” accessible in the U.K., in response to Ofcom’s Online Safety Act (OSA) enforcement program.

Show More