Grooby Wins XMA Award

Jan 30, 2025 4:29 PM PST

LOS ANGELES — GroobyGirls.com has won the 2025 XMA Award for Trans Site of the Year.

This is the second year in a row Grooby’s flagship site has received the award.

“Grooby Girls is our flagship site and the site that started it all,” said Grooby CEO Steven Grooby. “It's still a thrill to see it win awards 28 years after its launch. I thank XBIZ for this accolade. Almost every trans model working today debuted on Grooby Girls, so this award is as much for them, our tireless producers working worldwide to source the newest and best trans talent, as it is for all our staff.”

For a complete list of 2025 XMA Awards winners, click here.

For more information, visit GroobyGirls.com.

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