YouPay Releases Results of 2024 Spring Creator Survey

YouPay Releases Results of 2024 Spring Creator Survey

BRISBANE, Australia — Gifting platform YouPay has released the results of its 2024 Spring Creator Survey, highlighting the key activities and needs of creators who utilize gifting for fan engagement.

The survey was conducted over a two-week period and received over 200 responses from creators in 23 countries.

“This is our first survey and we plan to conduct these every quarter to build a picture of what is important and also monitor leading trends within the creator community”, said CEO and Founder Matt Holme. “Our survey provides an excellent opportunity to capture the collective creator voice, and provides valuable input into future product development for us and any platform focused on supporting the creator economy.”

Of the creators surveyed, 46% were adult content creators while artistic and education content collectively represented 30%. X was the most popular platform among creators, with 33% indicating they are on X, while the combination of X plus TikTok proved to be the most popular social media mix at 21%, followed by X and Instagram at 19%. LoyalFans was the most popular paywalled platform among the creators responding, at 23%, with OnlyFans ranking second at 18%, and 56% of creators said they use multiple paywalled platforms to distribute content.

Head of Creator Relations Victoria Gagliardo-Silver said, “This survey is the first of its kind where we have specifically targeted creators who are using gifting as part of their off-platform monetization strategy.”

Holme added, “Surveying our existing and potential users is a great way for us at YouPay to lead the conversation with the creator community to understand how we, and other platforms, can meet their requirements. The creator economy is shifting and evolving rapidly; however, what's clear in all of our engagement with creators is that privacy, security and professionally run platforms are key to gaining trust for both creators and their fans.”

For more information, visit YouPay.co.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

MojoHost Reaffirms Commitment to Adult Industry Amid Project 2025 Implications

In the wake of Tuesday's election and amid concerns about the possible ramifications for the adult industry, MojoHost President Brad Mitchell has releases a statement addressing Project 2025 and the future of the industy.

Adult Web Hosting Service 'Midnight-Host' Launches

Midnight-Host, a new web hosting service designed specifically for adult websites, has launched.

ASN Lifestyle Magazine Joins Pineapple Support as Media Sponsor

ASN Lifestyle Magazine has joined the ranks of over 60 adult businesses and organizations committing funds and resources to Pineapple Support, partnering with the organization as a media sponsor.

Adult Industry Reacts to Trump Victory

On Tuesday, former President Donald Trump was reelected, defeating Vice President Kamala Harris to reclaim the office he lost four years ago.

Fetisfy Online Fetish Marketplace Launches

Fetisfy.com, an online marketplace for users to sell fetish items, has launched.

Pineapple Support Launches 'Spill the Tea, Colombia' Community Support Event Series

Pineapple Support has launched "Spill the Tea, Colombia," a monthly, in-person community support event for adult industry professionals.

Streamster Launches 'Tip2Peep' Camera-Switching Feature

Live-streaming software provider Streamster has launched Tip2Peep, a new feature that allows viewers to switch between multiple webcam viewing angles by tipping the creator.

Tyler Wu Guests on Chaturbate's 'Sex Tales' Podcast

Tyler Wu is the latest guest on Chaturbate’s “Sex Tales” podcast, hosted by Melissa Stratton and Vanniall on the company’s “Camming Life” YouTube channel.

Fleshy to Launch Interactive Cam Site 'Eromote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eromote.

XBIZ LA Show Introduces New 'Crib Crawl' Feature

XBIZ is pleased to announce that the 2025 edition of its flagship conference, the XBIZ Show, will debut a brand-new feature: Crib Crawl, offering attendees the chance to meet and greet representatives from leading brands and organizations in dedicated suites at the host venue.

Show More