Je Joue Partners With India's Besharam

Je Joue Partners With India's Besharam

ATLANTA — Je Joue has partnered with Besharam to bring its collection of luxury toys to the Indian market. 

“We’re incredibly excited," said Ian Kulp, head of sales for U.S./North America at Je Joue. “We’re very proud of our high-quality toys with our unique, rumbly motor and excited for new customers to experience the Je Joue difference. Throughout the years we’ve championed normalizing self-pleasure and promoted healthy attitudes toward sex. We’re excited that this partnership enables us to continue our mission of bringing better-quality sexual experiences in a new market and we couldn’t think of a better partner to do so.”

IMBesharam COO Raj Armani added, “There are very few brands that are built up with a mission in mind, not just profits and revenues. Je Joue has been an inspirational brand for many like-minded industry colleagues, which resonates with Besharam’s own vision and pursuit to normalize conversation around sexual pleasure, sexual health and sexual wellness.

“This is our 10th year that we have consistently held up our stand and championed for the voice of modern India and it is our aim to partner with such brands that strive to improve your experience and work for the bigger purpose,” Armani continued. “Ian has a reputation of being a leader to look up to, and I am grateful for his enthusiasm towards this partnership and I join hands with them to deliver to our common goal.”

For more information, visit the Besharam website.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Oxballs Expands 'Night Edition' Collection

Oxballs has expanded its Night Edition collection with 16 new pleasure products.

Eye of Love Expands 'Bloom' Line With New Massage Candles

Eye of Love has added its Pheromone Massage Candles to its Bloom collection.

Orion Debuts 'Sucking Masturbator' Stroker From You2Toys Line

Orion Wholesale has introduced the Sucking Masturbator with Dual Vibration stroker from its You2Toys line.

Honey Birdette Reports Doubling Global Sales on Valentine's Day

Australian lingerie brand Honey Birdette doubled its global sales on Valentine's Day compared to last year, according to company CEO Kim Kidd.

BeYourLover Debuts 'Adult Clock Alarm' Vibrator

Pleasure brand BeYourLover has introduced its Adult Clock Alarm vibrating suction toy.

Icon Debuts 'Buzzy Buddies' Mini Vibes

Icon Brands has introduced its new Buzzy Buddies line of mini vibes.

Kheper Releases New 'Think Like a Pervert' Party Game

Kheper Games has released the new "Think Like a Pervert" party game.

XBIZ Retreat Miami Set for May 12-16

XBIZ is pleased to announce that the summer edition of XBIZ Retreat will take place from May 12-16, returning to the picturesque Grand Miami Beach Hotel for the latest installment of the all-inclusive B2B retail event.

Honey Play Box Promotes Kevin Martinez to Latin America Sales Manager

Honey Play Box has appointed Kevin Martinez as its new Latin America sales manager.

Electric Novelties Debuts New 'Lockmaster' Collection

Electric Novelties has introduced its Lockmaster line of chastity devices.

Show More