Lovehoney Group, Sugar and Sas Expand Australian Distro Deal

Lovehoney Group, Sugar and Sas Expand Australian Distro Deal

LOS ANGELES — U.K.-based online retailer Lovehoney Group has expanded its distribution deal with Australian adult toy wholesaler Sugar and Sas.

Under the new agreement, Sugar and Sas will hold exclusive distribution rights for the Womanizer and Romp brands in Australia. The company will continue distributing We-Vibe, another Lovehoney Group brand.

"We are thrilled to have appointed Sugar and Sas as our exclusive distributor for Womanizer products in Australia," said Lovehoney Group Oceania account manager Vicki Freind. "Their passion for customer service and expertise in the industry makes them the perfect partner to help us grow this exciting brand." 

Jo Radnidge, general manager at Sugar and Sas, noted that We-Vibe "continues to be a true success story in Australia, so we are thrilled to incorporate Womanizer and Romp into the planning for the Australian market. There are exciting new developments coming and we look forward to working closely with the Lovehoney Group to include the Australian market in the success of these globally leading brands."

Linda Zerella, CEO of Australasian Adult Product Distributors, likewise expressed enthusiasm over her company's continuing relationship with Lovehoney as exclusive distributor for the company's Fifty Shades Of Grey and Happy Rabbit brands.

"We have a great relationship and look forward to the new partnership with WOW Tech," she said.

Lovehoney merged with WOW Tech in August 2021 to form Lovehoney Group, one of the world’s largest sextech suppliers. The merged company's portfolio includes Womanizer, We-Vibe, Desire by Lovehoney, Arcwave, Orctan, Romp, Happy Rabbit, Fifty Shades of Grey and Lovehoney Lingerie.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Honey's Place Now Distributing Camtoyz

Honey's Place is now distributing Camtoyz pleasure products.

ToyChats Announces Reviewer Incentives

Recently launched pleasure product review site ToyChats has announced a giveaway program for reviewers.

Paradise Marketing Acquires CondomMan

Paradise Marketing has acquired CondomMan distribution.

RIDMII Debuts New Sex Doll Collection

Pleasure brand RIDMII has introduced a new line of sex dolls.

VVD Debuts Combo Set With 'Vkini,' 'Rider Desire'

Pleasure brand VVD has debuted a new bundle with its Vkini vibrating bikini top and Rider Desire saddle.

B-Vibe Expands 'Butties' Collection, Debuts Harness Sets

B-Vibe has expanded its Butties collection with six new anal plugs and introduced two new harness sets.

Dame Acquires Chakrubs

Sexual wellness brand Dame has acquired pleasure brand Chakrubs.

B-Vibe's 'Rimming Plug' Highlighted in Buzzfeed Article

B-Vibe's Rimming Plug vibrator has been recognized by Buzzfeed as one of 28 "must-have" pleasure products.

BeYourLover Debuts 'Cloud' Vibrator Collection

BeYourLover has introduced its new Cloud series of vibrators.

Lovense Reveals Results of 'Relationship Rut' Survey

Lovense has released the results of a survey asking 2,000 respondents if they felt their relationships were in a rut.

Show More