Lovehoney Offering '50 Shades'-Themed 'Consultation Experience'

Lovehoney Offering '50 Shades'-Themed 'Consultation Experience'

LONDON — Lovehoney is celebrating the 10th anniversary of the publication of “Fifty Shades of Grey” with a “consultation experience” inspired by the bestselling novel, hosted in themed "playrooms" in London.

“Visitors to the experience will arrive at the ‘Playroom’ on Bateman Street, London through an inconspicuous door,” top marketing news magazine Campaign reported.

“Once inside they will be immersed in the world of ‘Fifty Shades of Grey,' as they listen to readings of some of the book's erotic passages,” the Campaign report described.

“Guests will receive a private consultation inspired by the famous contract meeting scene from the novel,” the report continued, where Lovehoney experts “will give advice on how to recreate scenes from the book using the Lovehoney range, and will guide visitors as they explore how to enjoy the toys and techniques like characters Anastasia and Christian Grey.”

'Fifty Shades': A Reliable Top Seller

“Our ‘Fifty Shades of Grey’ range has been one of our most popular collections since it first launched,” said Lovehoney’s Helen Balmer, “and it's been fantastic to watch it grow with inspiration from all three books.”

"This event will be a great way to educate fans of the brand on how they can explore more of their sexual fantasies, and embrace their sexual happiness,” Balmer added.

Lovehoney will gift visitors with their own personalized “Playbook" — signed by author E.L. James — listing "the products they have selected to make their ‘Fifty Shades’ fantasies become a reality,” plus a discount code.

The 18-and-over experience will take place October 30 in London and requires guests to pre-book a 15-minute appointment slot.

Visitors can attend as individuals, pairs or groups of up to four people.

Find Lovehoney online and on Twitter.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Honey's Place Now Distributing Camtoyz

Honey's Place is now distributing Camtoyz pleasure products.

ToyChats Announces Reviewer Incentives

Recently launched pleasure product review site ToyChats has announced a giveaway program for reviewers.

Paradise Marketing Acquires CondomMan

Paradise Marketing has acquired CondomMan distribution.

RIDMII Debuts New Sex Doll Collection

Pleasure brand RIDMII has introduced a new line of sex dolls.

VVD Debuts Combo Set With 'Vkini,' 'Rider Desire'

Pleasure brand VVD has debuted a new bundle with its Vkini vibrating bikini top and Rider Desire saddle.

B-Vibe Expands 'Butties' Collection, Debuts Harness Sets

B-Vibe has expanded its Butties collection with six new anal plugs and introduced two new harness sets.

Dame Acquires Chakrubs

Sexual wellness brand Dame has acquired luxury pleasure products company Chakrubs.

B-Vibe's 'Rimming Plug' Highlighted in Buzzfeed Article

B-Vibe's Rimming Plug vibrator has been recognized by Buzzfeed as one of 28 "must-have" pleasure products.

BeYourLover Debuts 'Cloud' Vibrator Collection

BeYourLover has introduced its new Cloud series of vibrators.

Lovense Reveals Results of 'Relationship Rut' Survey

Lovense has released the results of a survey asking 2,000 respondents if they felt their relationships were in a rut.

Show More