NEW YORK — It’s the Bomb will be returning to Sex Expo NY this year and showcasing its new gender-neutral fragrance Truth by Stormy Daniels, developed with the famous adult film star’s input.
Presented by premier cam network Chaturbate, Sex Expo will be held the weekend of Sept. 22-23 at the Brooklyn Expo Center. The two-day event will feature showcases from top pleasure product manufacturers, sex-ed workshops hosted by a wide range of educators and sexual wellness experts.
“We can’t wait for the next Sex Expo in Brooklyn,” said Dianna Baer, director of sales and public relations for the Scottsdale, Ariz.-based It’s the Bomb. “It’s such a fun, relaxing show, with plenty to see and do. It’s the Bomb has been blowing up since last year’s Sex Expo and other shows we’ve attended.”
It was at the 2017 Phoenix Forum, Baer said, that she met adult film director Michael Ninn and introduced him to It’s the Bomb CEO Suzette Hughes — and Ninn’s involvement with It’s the Bomb led to the creation of Truth by Stormy Daniels as well as the Dark Garden line of CBD-infused sex enhancers.
“It just so happens, with 30-plus years in the adult industry, that our Mr. Ninn has many connections,” Baer said. “Stormy’s people saw what we were doing here at It’s the Bomb and asked if we could come up with an awesome product for her. We created a pheromone-infused, gender-neutral fragrance that smells fascinating. It was important to Stormy to make the product smell awesome and gender-neutral. Michael Ninn shot all the footage in a secret location, then put the campaign, photos and the commercials together.”
Ninn, according to Baer, was “instrumental in redesigning” It’s the Bomb’s website, adding “easy online shopping for stores and an affiliate program.”
“We have had so many pre-orders for the Dark Garden Collective and the Truth by Stormy Daniels fragrance, and they keep coming in,” Baer said. “Adult stores and distributors from all over are making inquiries, and affiliates are signing up to sell our one-of-a-kind original products.”
Baer added, “Suzette and the whole Bomb crew have been working hard on bringing new and improved packaging for every product. We are also working on product development, with more original and new products to come out soon. We’ve only just begun.”
It’s the Bomb’s other products have included bath and shower bombs, bath crystals and handmade naughty soaps, some of which were showcased at Sex Expo New York 2017.
The Brooklyn Expo Center is located at 72 Noble St. in Brooklyn’s Greenpoint area and is within walking distance of the MTA’s Greenpoint Ave. subway station, which is served by the G Train.
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