LONDON -- Austin Armacost is stripping down for the U.K.'s Pleasuredrome. The "Celebrity Big Brother" star headlines a racy new promo video for London's all-male spa.
"Pleasuredrome prides itself on never allowing outside film crews and photographers into the venue," noted a venue rep. "Our promotional films are the only way you can take a peek inside."
The Pleasuredrome films have amassed more than 1 million YouTube streams.
The gay-owned spa is open 24/7 and attracts "more than 15,000 men every month, of all types and ages, from London and across the world," the rep notes. "Pleasuredrome is the only gay venue in the U.K. that never closes."
Watch Armacost's promo video on YouTube.