System JO Adds Sandra van Looij as European Brand Ambassador

System JO Adds Sandra van Looij as European Brand Ambassador

VALENCIA, Calif. — System JO’s management today announced the appointment of Sandra van Looij as European brand ambassador. 

As the lubricant manufacturer continues to increase its global exposure, van Looij will help to provide educational and marketing support in the foreign market. 

van Looij joins the company with many years’ adult industry experience, most recently serving as an educational executive for a leading luxury pleasure product manufacturer.  Her primary role will be to provide JO’s European retailers and distributors with product training and support.

Becky Anniuk, System JO’s E.U. regional manager said, “With the growth that we are experiencing within Europe, it was key for us to be able to support our customer base through expanding the team into mainland Europe. I am really excited to have Sandra join the JO team.  She brings with her valuable experience within the adult market.  Her fluency in Dutch, German and English will also make her an invaluable asset to the team.”

van Looij is based in The Netherlands and will begin calling on retailers and distributors this month. 

European resellers interested in scheduling product training can contact Becky Anniuk at Rebecca@systemjo.com or Sandra van Looij at sandra@systemjo.com

Domestic retailers looking for further information may contact sales@systemjo.com.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Honors Retail Edition to Light Up Hollywood Roosevelt Hotel

XBIZ is pleased to announce that the pleasure industry’s biggest night, the retail edition of the annual XBIZ Honors, set for Saturday, Jan. 18, will be held at the historic Hollywood Roosevelt Hotel.

Pipedream Expands 'Anal Fantasy Elite' Collection

Pipedream Products has expanded its Anal Fantasy Elite collection with two new stimulators.

Orion Expands 'Couples Choice' Line With New '2 in 1' Vibe

Orion Wholesale has added the 2 in 1 Vibrator + Butt Plug to its Couples Choice collection of pleasure products.

Lovense Unveils 'Mission 2' Long Distance Vibe

Lovense has introduced the new Mission 2 vibrating suction cup dildo to its long-distance collection.

Male Power Debuts 'Pack & Play' Collection

Male Power has introduced its new Pack & Play collection of men's underwear.

Orion Debuts New Styles From Cottelli Lingerie

Orion Wholesale is now shipping new styles from its Cottelli Curves plus-size lingerie line.

Sportsheets Unveils Rebranded 'Edge' Line, 9 New Products

Sportsheets has debuted its reimagined Edge line featuring nine new products.

Our Erotic Journey's James Guo Profiled on Wired.com

James Guo, founder of pleasure brand Our Erotic Journey (OEJ), is profiled in a new feature on Wired.com titled "The Toymaker Who Wants to Be the Next Willy Wonka of Sex Tech."

Williams Trading Unveils 'Christmas Giftables' Catalog

Williams Trading Co. has released this year's edition of its "Christmas Giftables" digital catalog.

Magic Silk Debuts 'Leather + Lace' Collection

Magic Silk has introduced its new Leather + Lace lingerie collection.

Show More