Trademark Appeals Case Ends With New Standard in 5th Circuit

Trademark Appeals Case Ends With New Standard in 5th Circuit

NEW ORLEANS — The 5th U.S. Circuit Court of Appeals today handed another victory to industry attorney D. Gill Sperlein and a client involved in the defense of a trademark infringement claim filed by a so-called AIDS denialist (the plantiff believes HIV does not cause AIDS).

Last month, the 5th Circuit shot down an appeal made over alleged infringement, ruling for the defendant, and today the court reversed and remanded the case to the lower court over attorneys fees.

The case involves plaintiff Clark Baker, who owns a trademark for his “HIV Innocence Group,” an organization that said it helps to defend people “who were wrongly accused of exposing others" to HIV.

Jeffrey DeShong, an HIV activist, set up HIVInnocenceGroupTruth.com to publish highly critical information about Baker and his group.

Baker sued in July 2013, accusing DeShong both of infringing his trademark and of defamation.

But a federal judge dismissed the trademark claims, ruling Baker had “failed to raise an inference that any reasonable person could confuse the content of DeShong's website” with his trademarked HIV Innocence Group.

Baker appealed the decision over infringement, as well as who should pay attorneys fees, losing both rounds.

Sperlein told XBIZ this afternoon that, in effect, “this ruling will deter others from trying to silence critics by bringing bogus trademark claims … and that is something I am proud to be a part of.”

“[I]t was no surprise when a Texas district court dismissed a case in which AIDS denialist Clark Baker and his organization, the Office of Military and Scientific Justice (OMSJ), sued Jeffrey DeShong for using the company’s trademark on a website criticizing Baker and his organization,” Sperlein said in a release today. “Although the lawyer should have known this was a frivolous claim, the judge was reluctant to go one step further and order an award of attorneys fees against Baker and OMSJ. Today, in Baker v. Deshong, the 5th Circuit ruled that the district court got it wrong.

“Under 15 U.S.C. § 1117(a) of the Lanham Act, a court should award attorneys’ fees to the prevailing party in an 'exceptional' case.  The issue on appeal, involved how to determine if a case is ‘exceptional.’” 

Under the new standard, Sperlein said, “an exceptional case is one where in considering both governing law and the facts of the case, the case stands out from others with respect to the substantive strength of a party’s litigating position, or  the unsuccessful party has litigated the case in an ‘unreasonable manner.’” 

Sperlein noted that other federal circuit courts — namely the 3rd and 4th U.S. Circuit Court of Appeals — have already adopted the standard.

Sperlein said that today’s ruling should likely have a significant impact on speech. 

“First, lawyers will be much more reluctant to bring a bogus trademark claim, just because they don’t like what a critic has to say,” Sperlein said. “They will have to decide if they can prove an alternative claim, such as defamation.  However, those claims are not often any more attractive to potential plaintiffs since the First Amendment and state anti-SLAPP laws offer significant protections to individuals who engage in public criticism. 

“Nonetheless, arrogant plaintiffs will continue to bring bogus trademark claims.  Therefore, the second effect the case will have may be more important.  With a more lenient standard for awarding attorney fees, defendants who have been unfairly sued will have an easier time in locating counsel willing to defend them on a pro bono basis, knowing that they have a good chance of obtaining an award for the fees the lawyer would normally charge.”

Sperlein, on a winning note, however, said that today’s victory was a financially hollow one.

“Because the defendant here has applied for bankruptcy, I don’t see a likelihood of collecting,” he told XBIZ.   

View today's ruling

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Florida AG Asks for Halt of AV Lawsuit Pending SCOTUS Decision

Florida Attorney General Ashley Moody has filed a motion asking a federal court to halt the Free Speech Coalition (FSC) lawsuit challenging HB 3, the state's age verification law, pending the Supreme Court's ruling in the Free Speech Coalition-led challenge to Texas’ age verification law, HB 1181.

VRPorn.com Launches 'Virtual Reality Porn' Meme Coin

VRPorn.com has launched a new cryptocurrency meme coin on its platform.

Angie Rowntree's Sssh.com Celebrates 25 Years of Pioneering Erotica

Over 25 years ago at an adult internet trade show called IA2000, a producer warned filmmaker Angie Rowntree that there was no market for “porn for women.”

Streamate Spotlights Savannah Sly as December 'Elevate' Community Partner

Streamate has selected New Moon Network founder and co-director Savannah Sly as its Elevate Community Partner for December.

LaBellaDX Launches New Site Through YourPaysitePartner

Content creator LaBellaDX has launched her new official website through YourPaysitePartner (YPP).

Clip Page Launches 'Creator Analytics' Feature

Custom content marketplace Clip Page has launched the Creator Analytics feature on its platform.

BBWXXXAdventures Relaunches Through Grooby's Blue.xxx

Paysite BBWXXXAdventures has relaunched under Grooby's new website management company Blue.xxx.

Flirt4Free Announces 'Tease the Season' Holiday Contest

Flirt4Free has announced its Tease the Season promo and model contest, which will run Dec. 21-25.The competition is led by the return of the Snowflake Contest, where models can be gifted digital snowflakes by their fans. The models who collect the most snowflakes by 11:59 a.m. on Christmas Day will win cash prizes.

SWR Data Publishes 2024 'Top Creator Platforms' Report

Adult industry market research firm SWR Data has published a report on the Top Creator Platforms of 2024.

MintStars Joins Pineapple Support as Supporter-Level Sponsor

Content platform MintStars has joined the ranks of over 60 adult businesses and organizations committing funds and resources to Pineapple Support.

Show More