Dubbed the "QVC for sexy toys," the network features exclusive product demonstrations and informational sessions, and gives shoppers advice and product details before they make purchases.
Each product demonstration includes a step-by-step guide, and instructors offer hints and tips for viewers to get the most out of what they're buying.
"Sex Toys TV offers unique, entertaining and educational sex toy demonstrations," said Bonny Hall, Sex Toys TV presenter and LoveHoney head buyer. "For the first time, customers can see products in action, so whether you're looking to preview potential purchases or interested in finding new ways to enjoy old favorites, Sex Toys TV is essential viewing."
Sex Toys TV is filmed in the company's own studio, and Hall is frequently accompanied by guest co-hosts, including The Professor, whom Hall calls an "enigmatic sex toy inventor."
International sex and relationship expert Tracey Cox also hosts a sex advice and information show on the online network.
Hall said she will regularly add new channels to Sex Toys TV and will accept reels from want-to-be presenters and sex toy manufacturers for consideration.
"If chosen," Hall said, "they'll be given a starring role on Sex Toys TV, which could catapult them on to even wider fame and fortune."