The Mission Armory Collective will protest outside Kink.com's new headquarters headquarters at noon PST.
Kink.com's Sarah Hill told XBIZ that the company plans to keep a low profile in response to the protest.
"We think this is just a simple misunderstanding about what we do," she said. "We're really hoping to educate anyone who comes to protest."
To do this, Hill said that a Kink.com representative would meet with the protesters to answer questions and hand out information about the company.
But the Mission Armory Collective might not be interested.
"That is not the appropriate place for Kink.com," said Sam Ruiz of the Mission Armory Collective. "It's in the hub of a residential community, the gateway to the Mission District."
But the city has already said that Kink.com meets zoning requirements, and even if the company moved back to their old home, it would only be nine blocks away. Kink.com is also putting the formerly abandoned armory building to work for the first time in 37 years.
Kink.com Founder and CEO Peter Acworth said that even if you don't like what his company does, you won't have anything to worry about.
"This is not a porn shop," he told KGO-TV in San Francisco. "There are no customers that are going to come here. The only way you can get our movies is to download them off the internet. The only thing the neighbors are going to see is in the beginning of the day, a truck full of clothed people in it. At the end of the day, a truck full of clothed people going out, and that will be it."
Kink.com bought the armory, located on 14th and Mission streets in San Francisco, for $14.5 million. Acworth said they plan to use the facility for more than just their usual triple-X bondage action.
"We're going to use a third of it for our own productions of Kink.com, and we want to move into attracting mainstream movies from L.A. and elsewhere that's going to produce mainstream movies in this building," he said. "We think it's going to be great for the local economy. Great for the community."