Playboy Taps Former New Frontier Media Exec

LOS ANGELES — Playboy Entertainment has tapped a former New Frontier Media executive as its lead programming chief for broadcast and DVD production.

Bryan Postlethwait, who last summer as a consultant helped Playboy redesign its Spice Digital Networks and position its newly created Club Jenna Channel, Fresh!, Spice:Xcess and shorteez channels, has been brought on permanently and named senior vice president, programming.

Postlethwait spent five years at Playboy’s No. 1 competitor, New Frontier, where he headed programming and promotions. Postlethwait earned a number of Gold and Silver Promax/BDA awards for his work at New Frontier.

At Playboy, Postlethwait will oversee the planning, production, acquisition, coordination and scheduling of all content targeted to the TV and DVD markets across the company.

“We’re happy to have Bryan join the Playboy team,” Playboy President Bob Meyers said. “His creativity and wealth of experience in both mainstream and adult programming are an asset.”

For Playboy, the Postlethwait hiring is another shot at New Frontier, which has been battling Playboy for cable and satellite viewers. In October, New Frontier CEO Ken Boenish told XBIZ that his company has increased market share by 4 percent to 200 percent in certain markets and that it declared victory in the adult TV space after Playboy revamped its lineup.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Open Mind AI Seeks Inclusion in EU's AI Debate

New European industry initiative Open Mind AI has penned a letter asking EU authorities to include adult companies and creators in ongoing discussions on setting up a legal framework for AI content.

Canadian Law Professor: Proposed Age Verification Bill 'Will Make Things Worse'

Leading Canadian newspaper The Globe and Mail this week published an op-ed written by a legal scholar outlining fundamental issues with the Conservative-backed age verification bill currently making its way through Parliament.

UK Labour Government Confirms it Will Continue Baroness-Led 'Porn Review'

The U.K. Labour government of Prime Minister Keir Starmer has confirmed it will continue the controversial full review of British pornography laws ordered by former Tory Prime Minister Rishi Sunak in July 2023.

AEBN Publishes Popular Searches for July and August

AEBN has released the top search terms for the months of July and August from its straight and gay theaters in all 50 states and the District of Columbia.

SWR Data Survey Probes Concerns About Political Attacks on Industry

SWR Data, an adult-sector market research firm led by industry veterans Mike Stabile and MelRose Michaels, has released data from its upcoming 2024 State of the Creator report, illustrating creators’ concerns about political attacks on the industry.

FSC Urges SCOTUS to Strike Down 'Unconstitutional' Texas Age Verification Law

The Free Speech Coalition (FSC) urged the U.S. Supreme Court through a brief filed Monday to strike down Texas’ age verification law as unconstitutional.

Japanese Manga Industry Hit by Credit Card Companies' Anti-Porn Restrictions

Japanese manga retailers are reporting pressure from multinational credit card companies — many based in the U.S. and targeted by anti-porn religious conservatives — to censor their content if they wish to maintain their current payment processing arrangements.

Netherlands Government Continues Porn Probe Following Abuse Allegations

The Dutch government plans to continue investigating the local porn industry in the Netherlands, following a series of abuse allegations involving photographer and self-styled “model scout” Daniël van der W.

Clips4Sale Releases '20 Years of Fetish' Data Survey

Clips4Sale (C4S) has released a report based on 20 years of data and analysis to show how kink and fetish tastes have changed since the site began.

Grooby, Yanks Ink Website Management Deal

Grooby will begin managing Yanks.com under a new company, Blue.xxx.

Show More