HiPleasures Throws Sugar Cum Launch Party

HOLLYWOOD, Calif. — HiPleasures and Nikita Von James have teamed up to celebrate their respective accomplishments — HiPleasures is launching its new product, Sugar Cum and Von James is adding another year to her age. They will be throwing a joint party on May 17 at Lure Nightclub in Hollywood.

Presented by Jamie Barren, the party will run from 10 p.m. to 2 a.m. VIP guests will be treated to bottle service and all attendees will go home with Sugar Cum samples.

Sugar Cum, the pill that reportedly makes men and womens’ cum taste sweeter, has gotten quite a bit of hype since it was announced in April, including mainstream media attention from Cosmo UK, Gizmodo UK, Jezebel and Short & Sweet NYC.

“We’ve had an amazing start with our first product, Sugar Cum, so there’s definitely reason to celebrate,” HiPleasures CEO Brittani Feinberg said. “If you haven’t tried Sugar Cum, come on down to the party and we’ll send you home with some.”

"I’m very excited to be having a party to celebrate my birthday,” adult star Von James said. “I hope my industry friends and fans will come out and help me celebrate.”

Russia-born Von James received three nominations at the 2014 XBIZ Awards, including MILF Performer of the Year, Performer Site of the Year for her Pornstar Platinum site, NikitaVonJames.com, and Best Scene – Vignette Release. She was recently interviewed by Men's Mag Daily where its editor Jon DaBove dubbed her the “Siberian Sexpot.”

Those interested in attending can RSVP by emailing info@therubpr.com; include your name and the number of people in your group. The event is only open those 21 and over.

Lure is located at 1439 Ivar Ave. in Hollywood, Calif.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kaela Luna Makes Her TransAngels Debut

Kaela Luna has made her TransAngles debut alongside Parker Savage and Harrison Feels in “Jackhammering Kaela.”

Adult Time Marks April Fool's Day With 5 Satirical Releases

Adult Time is marking April Fool’s Day with the release of satirical scenes from five of its series.

Beducated Marks 7-Year Anniversary

Sex ed platform Beducated is celebrating its seventh anniversary.

Adult Time Wraps Production on Bree Mills' Feature 'Escape From Camp Conversion'

Adult Time has wrapped production on its latest feature, the Bree Mills-helmed "Escape From Camp Conversion," from its Girlcore studio brand.

Daisy Fox Makes Her TeamSkeet Debut

Daisy Fox makes her TeamSkeet debut in the latest episode of the studio series "She's New," titled "A Foxy Little Newcomer," with Nicky Rebel.

Elizabeth Skylar Performs Her 1st B/B/G in Latest From New Sensations

Elizabeth Skylar has performed her first B/B/G in the latest scene from New Sensations, with Codey Steele and Milan Ponjevic.

Eye of Love Introduces 'Matchmaker Collection' Display Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Lynna Nilsson Fronts Latest From Immoral Productions

Lynna Nilsson performs her first DVP in a new trilogy from Immoral Productions, alongside Matt Bird and Brad Knight.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Anna Claire Clouds: From Nashville to XMA Gold

The photo shoot is going great. Anna Claire Clouds knows all her angles. The moment the cap comes off the camera lens, Clouds tilts her head just so and deploys her signature dreamy eyes with all controls set to “smoldering.” Girl knows what she’s doing.

Show More