MetArt Acquires VivThomas.com

SANTA MONICA, Calif. — MetArt announced that it has acquired VivThomas.com for its MetArt Network of adult entertainment properties.

COO Shaun Lenihan said the companies entered into a website management agreement in March 2013. When Viv Thomas recently announced plans for his retirement, negotiations were opened, culminating in the outright purchase of VivThomas.com by MetArt.

The change of ownership will have no effect on existing affiliates as they are already in the MetArt program.

Known for its high-end erotica, Viv Thomas has been a fixture in the international adult market since the early 1980s. In collaboration with his wife and a support crew of artists and technicians, the VivThomas brand has long been recognized as a leader and innovator of lesbian erotica, and more recently boy/girl content, further broadening the appeal of the brand.

MetArt noted that the Viv Thomas motto — "A Cut Above The Rest" — is a guiding principle of the company that has earned it a large and loyal fan base as well as numerous awards and the respect of leading industry professionals.

Thomas said he is delighted to hand over the reins to MetArt who will carry the VivThomas brand forward as their own, while honoring the style and vision of its creator.

"My career has been a roller coaster ride with all the thrills, joys, ups and downs, and the pure pleasure of working at something I loved. VivThomas.com and MetArt is the perfect match, I can't wait to see what the future holds," Thomas said.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adult Web Hosting Service 'Midnight-Host' Launches

Midnight-Host, a new web hosting service designed specifically for adult websites, has launched.

ASN Lifestyle Magazine Joins Pineapple Support as Media Sponsor

ASN Lifestyle Magazine has joined the ranks of over 60 adult businesses and organizations committing funds and resources to Pineapple Support, partnering with the organization as a media sponsor.

Adult Industry Reacts to Trump Victory

On Tuesday, former President Donald Trump was reelected, defeating Vice President Kamala Harris to reclaim the office he lost four years ago.

Fetisfy Online Fetish Marketplace Launches

Fetisfy.com, an online marketplace for users to sell fetish items, has launched.

Pineapple Support Launches 'Spill the Tea, Colombia' Community Support Event Series

Pineapple Support has launched "Spill the Tea, Colombia," a monthly, in-person community support event for adult industry professionals.

Streamster Launches 'Tip2Peep' Camera-Switching Feature

Live-streaming software provider Streamster has launched Tip2Peep, a new feature that allows viewers to switch between multiple webcam viewing angles by tipping the creator.

Tyler Wu Guests on Chaturbate's 'Sex Tales' Podcast

Tyler Wu is the latest guest on Chaturbate’s “Sex Tales” podcast, hosted by Melissa Stratton and Vanniall on the company’s “Camming Life” YouTube channel.

Fleshy to Launch Interactive Cam Site 'Eromote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eromote.

XBIZ LA Show Introduces New 'Crib Crawl' Feature

XBIZ is pleased to announce that the 2025 edition of its flagship conference, the XBIZ Show, will debut a brand-new feature: Crib Crawl, offering attendees the chance to meet and greet representatives from leading brands and organizations in dedicated suites at the host venue.

Pre-Nominations Now Open for 2025 TEAs

The pre-nomination period for the 2025 Trans Erotica Awards (TEAs) is now open.

Show More