Patel formerly worked as director of marketing at NakedSword.com and as operations manager at GirlsGoneWildCash.
"Kink.com is entering into an exciting new phase." Kink.com CEO Peter Acworth said. "With 50 employees and years of success in the online world, we are very excited to have Reena joining us to help us in plans to further expand under our new identity, Kink, as well as begin production of our own line of feature movies."
In her new role, Patel will operate the affiliate program, Kinky Dollars, previously known as CyberNet Bucks. She will also help build the marketing department, establish the Kink.com brand and develop and market a new line of products and content.
"I'm very excited to join the Kink.com team and be a part of their phenomenal accomplishments," Patel said, "Over the years, Kink has been at the forefront of developing the best fetish entertainment for the online world and I am thrilled to become involved in expansion into the mainstream and product world."