Kink Takes Over Twisted Factory Affiliate Program

SAN FRANCISCO — Fetish producer Twisted Factory on Friday announced that it has reached an agreement to hand over management of its affiliate program, Bondage Bank, as well as its e-mail marketing operations, to Kink.com's marketing team, after extensive discussions.

Starting immediately, Kink.com will take over affiliate management and payouts and email marketing for all of three Twisted Factory sites: FuckedandBound.com, ChantasBitches.com and CaptiveMale.com.

"We wanted to reach a larger audience and make sure that our affiliates are getting the best possible service," said Twisted Factory's Tony Pirelli. "After the re-launch of the site this past summer, we formed a strategic partnership with Kink's marketing team that made sense both financially and structurally. With this deal our affiliates will be getting some of the best care in the industry."

Kink.com will keep the Bondage Bank site separate from its own KinkyDollars affiliate program, but will bring payment processing, email marketing and affiliate tool development in-house.

"We have the largest fetish network in the world," said Robert Levy, affiliate director for Kink.com. "We have a reputation and an economy of scale that smaller companies can't match. So a partnership like this makes a lot of sense for both companies."

Twisted Factory will get access to one of the oldest and largest affiliate marketing teams in the industry. Kink.com has run its affiliate program, Kinky Dollars, for nearly 13 years. Though the Bondage Bank site will remain a standalone site, affiliates will deal directly with Levy and his team.

John Sander, VP of marketing for Kink.com, signaled that the company sees the affiliate management and email marketing space as a path for future growth.

"Kink gets a lot of attention for our site content," Sander said. "But the truth is, it's our back-end affiliate machine that has allowed us to perform at such a high level. We think that can be a great asset for smaller companies."

Affiliates interested in promoting the Bondage Bank affiliate program can sign up at BondageBank.com, or reach Robert Levy at Robert@twistedfactory.com.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adult Web Hosting Service 'Midnight-Host' Launches

Midnight-Host, a new web hosting service designed specifically for adult websites, has launched.

ASN Lifestyle Magazine Joins Pineapple Support as Media Sponsor

ASN Lifestyle Magazine has joined the ranks of over 60 adult businesses and organizations committing funds and resources to Pineapple Support, partnering with the organization as a media sponsor.

Adult Industry Reacts to Trump Victory

On Tuesday, former President Donald Trump was reelected, defeating Vice President Kamala Harris to reclaim the office he lost four years ago.

Fetisfy Online Fetish Marketplace Launches

Fetisfy.com, an online marketplace for users to sell fetish items, has launched.

Pineapple Support Launches 'Spill the Tea, Colombia' Community Support Event Series

Pineapple Support has launched "Spill the Tea, Colombia," a monthly, in-person community support event for adult industry professionals.

Streamster Launches 'Tip2Peep' Camera-Switching Feature

Live-streaming software provider Streamster has launched Tip2Peep, a new feature that allows viewers to switch between multiple webcam viewing angles by tipping the creator.

Tyler Wu Guests on Chaturbate's 'Sex Tales' Podcast

Tyler Wu is the latest guest on Chaturbate’s “Sex Tales” podcast, hosted by Melissa Stratton and Vanniall on the company’s “Camming Life” YouTube channel.

Fleshy to Launch Interactive Cam Site 'Eromote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eromote.

XBIZ LA Show Introduces New 'Crib Crawl' Feature

XBIZ is pleased to announce that the 2025 edition of its flagship conference, the XBIZ Show, will debut a brand-new feature: Crib Crawl, offering attendees the chance to meet and greet representatives from leading brands and organizations in dedicated suites at the host venue.

Pre-Nominations Now Open for 2025 TEAs

The pre-nomination period for the 2025 Trans Erotica Awards (TEAs) is now open.

Show More