I-D Lubricants' New Hero Line Ships Today

NEWPORT BEACH, Calif. — I-D Lubricants has begun shipping its new line of glycerin and paraben free lubricants called I-D Hero.

I-D Hero is now available in four  formulas, all offered in distinctive 4.4 oz. bottles. The company has also designed a POP display for slatwall, shelf, or countertop; a jar of assorted pillows of all formulas; a comic book-style consumer guide; and posters and marketing tools.

Hero is shipped in 12-bottle cases, an assorted case or assorted pillows by the gross. The Hero display contains the durable plastic display, 24 bottles of Hero, and consumer guides.

Hero's four glycerin and paraben free, latex friendly formulas are: Hero H20 - Water based, hypoallergenic, long lasting; Hero Super Slick - Silicone based, hypoallergenic, ultra thick; Hero Heat Ray - Water based, gentle warming sensation; and Hero Cool Blast - Water based, gentle cooling sensation.

The Hero line also includes the 2.2oz dual packaged Dynamic Duo that creates four sensations with warming, water-based Hero Heat Ray and cooling, silicone-based Hero Arctic Blast. 

For the distributor and retail buyer, the company has also created an exclusive, complimentary, comic book-style Hero Buyer’s Guide that tells the story of each of the four formulas and includes SKUs, UPC codes, case pack amounts and product-specific information. The Hero Buyer’s Guide can be used to educate sales teams and can be sent to retailers as a reference for their future orders, the company said.

Contact Don Nelson, director of sales at Westridge Labs, the makers of I-D Lubricants, for more information at DNelson@Westridgelabs.com

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Williams Trading Co. Launches Pre-Black Friday Warehouse Sale

Williams Trading has launched its pre-Black Friday warehouse sale for retailers today.

Orion Unveils 6 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced six new clubwear styles from its Noir Handmade line of apparel.

BasisDx Adds Comfort Collect Device to 'Pro13' Home Testing Kit

PASS-certified home testing kit manufacturer BasisDx has added the new Comfort Collecting Device to its Pro13 kit.

XBIZ Honors Retail Edition to Light Up Hollywood Roosevelt Hotel

XBIZ is pleased to announce that the pleasure industry’s biggest night, the retail edition of the annual XBIZ Honors, set for Saturday, Jan. 18, will be held at the historic Hollywood Roosevelt Hotel.

Pipedream Expands 'Anal Fantasy Elite' Collection

Pipedream Products has expanded its Anal Fantasy Elite collection with two new stimulators.

Orion Expands 'Couples Choice' Line With New '2 in 1' Vibe

Orion Wholesale has added the 2 in 1 Vibrator + Butt Plug to its Couples Choice collection of pleasure products.

Lovense Unveils 'Mission 2' Long Distance Vibe

Lovense has introduced the new Mission 2 vibrating suction cup dildo to its long-distance collection.

Male Power Debuts 'Pack & Play' Collection

Male Power has introduced its new Pack & Play collection of men's underwear.

Orion Debuts New Styles From Cottelli Lingerie

Orion Wholesale is now shipping new styles from its Cottelli Curves plus-size lingerie line.

Sportsheets Unveils Rebranded 'Edge' Line, 9 New Products

Sportsheets has debuted its reimagined Edge line featuring nine new products.

Show More