XR Brands Receives ‘O’ Awards Nomination

HUNTINGTON BEACH, Calif.  XR Brands’ Zeus Electrosex Twilight Wand has been recognized in the Outstanding Innovation category at the ‘O’ Awards scheduledfor  Sept. 11 during the International Lingerie Show.

The company said the Twilight Wand is an electrostimulation sex toys designed to make e-stim exploration safe, fun and easy for users of all sexual levels.

The Outstanding Innovation category recognizes companies whose product development and design has focused on creating a one-of-a-kind sex toy or accessory that serves a unique purpose or provides an underserved need.

The Twilight Wand was made to bring electrostimulation into the mainstream market as an accessible and less intimidating tool for those looking to expand their horizons with erotic sensation play.

“The Twilight Wand is a beautiful exploratory device that allows individuals and couples the ability to enjoy the most unique of sensations on virtually every part of a person’s body,” said Randy Alvstad, XR Brands general manager.

“It’s an honor to have this new direction in e-stim recognized in such a prestigious category and the team looks forward to celebrating with our fellow nominees in Las Vegas!”

XR Brands brand manager Michael Merrill is especially pleased and looks forward to spreading the benefits and pleasure of electrostimulation play with this nomination.

“Fetish and niche product lines like ours require a special development and design phase and we worked long and hard to make the Twilight Wand as friendly and fun for new couples as it would be for any seasoned e-stim player,” Merrill said.

With a new look and packaging and merchandising materials to match, Zeus Electrosex’s soft image appeals to men, women and even couples shoppers, the company said.

The 2012 ‘O’ Awards is scheduled during the International Lingerie Show at the Rio Hotel & Casino in Las Vegas Sept. 10-12.

For more information about XR Brands, visit XRBrands.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Honey's Place Now Distributing Camtoyz

Honey's Place is now distributing Camtoyz pleasure products.

ToyChats Announces Reviewer Incentives

Recently launched pleasure product review site ToyChats has announced a giveaway program for reviewers.

Paradise Marketing Acquires CondomMan

Paradise Marketing has acquired CondomMan distribution.

RIDMII Debuts New Sex Doll Collection

Pleasure brand RIDMII has introduced a new line of sex dolls.

VVD Debuts Combo Set With 'Vkini,' 'Rider Desire'

Pleasure brand VVD has debuted a new bundle with its Vkini vibrating bikini top and Rider Desire saddle.

B-Vibe Expands 'Butties' Collection, Debuts Harness Sets

B-Vibe has expanded its Butties collection with six new anal plugs and introduced two new harness sets.

Dame Acquires Chakrubs

Sexual wellness brand Dame has acquired luxury pleasure products company Chakrubs.

B-Vibe's 'Rimming Plug' Highlighted in Buzzfeed Article

B-Vibe's Rimming Plug vibrator has been recognized by Buzzfeed as one of 28 "must-have" pleasure products.

BeYourLover Debuts 'Cloud' Vibrator Collection

BeYourLover has introduced its new Cloud series of vibrators.

Lovense Reveals Results of 'Relationship Rut' Survey

Lovense has released the results of a survey asking 2,000 respondents if they felt their relationships were in a rut.

Show More