ICM: 140K Actual, 80K Defensive .XXX Registrations Logged

PALM BEACH GARDENS, Fla. — ICM Registry, operator of the .XXX top-level domain, says it has logged to date 140,000 actual and 80,000 defensive registrations.

With 220,000 domains under management, ICM Registry CEO Stuart Lawley said that the top-level registrar has beat stats forecasted before last December's .XXX rollout.

"Our original projections called for 125,000 at the end of Year 5, so we are very much ahead of plan," Lawley told XBIZ.

On Tuesday, ICANN released numbers that jibe with ICM Registry's accounting. ICANN said that in April, .XXX had 134,994 actual registrations. In March, 132,579 actual registrations were recorded.

Next month, ICM Registry plans on launching Search.xxx, which aims to steer specific traffic to .XXX sites, Lawley said.

Taking one year to develop and costing $1 million to develop, Search.xxx will co-exist with .XXX's smaller directory, XXX.xxx.

"Its functionality, depth and speed should produce a significant level of traffic for .XXX site owners," Lawley said.

Full public relations and advertising campaigns targeting the consumer are planned, he said.

"[Search.xxx] will be presented at the Sex on the Beach Expo in Miami at the end of September, a consumer show, of which we are the headline sponsor," Lawley said.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Niki Media Acquires BritSexCash

Production studio Niki Media BV has acquired affiliate program BritSexCash.

FSC Warns of Nude Photography Site Falsely Claiming Affiliation With Organization

Free Speech Coalition (FSC) published a statement Friday warning of a nude art photography website fraudulently claiming to be associated with the industry trade organization.

MojoHost Reaffirms Commitment to Adult Industry Amid Project 2025 Implications

In the wake of Tuesday's election and amid concerns about the possible ramifications for the adult industry, MojoHost President Brad Mitchell has releases a statement addressing Project 2025 and the future of the industy.

Adult Web Hosting Service 'Midnight-Host' Launches

Midnight-Host, a new web hosting service designed specifically for adult websites, has launched.

ASN Lifestyle Magazine Joins Pineapple Support as Media Sponsor

ASN Lifestyle Magazine has joined the ranks of over 60 adult businesses and organizations committing funds and resources to Pineapple Support, partnering with the organization as a media sponsor.

Adult Industry Reacts to Trump Victory

On Tuesday, former President Donald Trump was reelected, defeating Vice President Kamala Harris to reclaim the office he lost four years ago.

Fetisfy Online Fetish Marketplace Launches

Fetisfy.com, an online marketplace for users to sell fetish items, has launched.

Pineapple Support Launches 'Spill the Tea, Colombia' Community Support Event Series

Pineapple Support has launched "Spill the Tea, Colombia," a monthly, in-person community support event for adult industry professionals.

Streamster Launches 'Tip2Peep' Camera-Switching Feature

Live-streaming software provider Streamster has launched Tip2Peep, a new feature that allows viewers to switch between multiple webcam viewing angles by tipping the creator.

Tyler Wu Guests on Chaturbate's 'Sex Tales' Podcast

Tyler Wu is the latest guest on Chaturbate’s “Sex Tales” podcast, hosted by Melissa Stratton and Vanniall on the company’s “Camming Life” YouTube channel.

Show More