ImLive/PussyCash Tap Shay Efron as New VP of Sales

LOS ANGELES — ImLive and PussyCash have tapped Shay Efron as the new vice president of sales and marketing.

Efron is eager to face existing and new challenges and to push ImLive and PussyCash to the next level.

"ImLive and the PussyCash affiliation program have been among the strongest and best-known brands in the industry over the last 10 years,” Efron said. “They have been leaders in the field for as long as we can remember."

Efron, 38, has several years of marketing experience, both as vice president of marketing as well as CEO of a number of different companies.  

"I am excited about the opportunity I was given by the owners of ImLive and PussyCash,” he said. “I know they want to see results and I plan to charge, full steam ahead, along with Adam, Oren and the rest of entire amazing team we have."

Efron is replacing Yuval Kijel, who has been in the position for the past three years. At the time, Kijel replaced Adi Wasserman, who was the first vice president of marketing of ImLive and PussyCash and also was one of the founders.

"There seems so much we can and should do, which includes not only keeping the brand names and the good results, but to also improve, expand to new territories such as cellphones and TV, and to basically create large amounts of revenue for both us and our affiliates," Efron said.

"I am looking forward to meeting the whole team in Vegas in just a few days time. I want to use this opportunity to thank Yuval Kijel on behalf of ImLive and PussyCash for his work."

 For more information, contact shaye@pussycash.com.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

MojoHost Reaffirms Commitment to Adult Industry Amid Project 2025 Implications

In the wake of Tuesday's election and amid concerns about the possible ramifications for the adult industry, MojoHost President Brad Mitchell has releases a statement addressing Project 2025 and the future of the industy.

Adult Web Hosting Service 'Midnight-Host' Launches

Midnight-Host, a new web hosting service designed specifically for adult websites, has launched.

ASN Lifestyle Magazine Joins Pineapple Support as Media Sponsor

ASN Lifestyle Magazine has joined the ranks of over 60 adult businesses and organizations committing funds and resources to Pineapple Support, partnering with the organization as a media sponsor.

Adult Industry Reacts to Trump Victory

On Tuesday, former President Donald Trump was reelected, defeating Vice President Kamala Harris to reclaim the office he lost four years ago.

Fetisfy Online Fetish Marketplace Launches

Fetisfy.com, an online marketplace for users to sell fetish items, has launched.

Pineapple Support Launches 'Spill the Tea, Colombia' Community Support Event Series

Pineapple Support has launched "Spill the Tea, Colombia," a monthly, in-person community support event for adult industry professionals.

Streamster Launches 'Tip2Peep' Camera-Switching Feature

Live-streaming software provider Streamster has launched Tip2Peep, a new feature that allows viewers to switch between multiple webcam viewing angles by tipping the creator.

Tyler Wu Guests on Chaturbate's 'Sex Tales' Podcast

Tyler Wu is the latest guest on Chaturbate’s “Sex Tales” podcast, hosted by Melissa Stratton and Vanniall on the company’s “Camming Life” YouTube channel.

Fleshy to Launch Interactive Cam Site 'Eromote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eromote.

XBIZ LA Show Introduces New 'Crib Crawl' Feature

XBIZ is pleased to announce that the 2025 edition of its flagship conference, the XBIZ Show, will debut a brand-new feature: Crib Crawl, offering attendees the chance to meet and greet representatives from leading brands and organizations in dedicated suites at the host venue.

Show More