TORONTO — JuicyAds has added an "outbid" feature that allows advertisers to trigger auctions for high-demand ad spots.
The auction format, designed for experienced buyers, allows existing advertisers to retain their spots by bidding against new buyers.
"Its really a win-win situation for our clients," company founder Juicy Jay said. "There have been companies in the past who have attempted the auction format, but they simply didn't succeed.
We feel that what we've developed is the best solution."
JuicyAds is an advertising network that claims to deliver more than 750 million ad impressions daily.
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